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Customer Analytics
Churn, retention, lifetime value, segmentation and the voice of the customer.
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AI is table stakes. The data feeding it is the advantage.
2+ day, 5+ hour ago (607+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. AI is quickly becoming standard infrastructure for marketing. But as technology becomes more accessible, having AI itself is unlikely to be the differentiator. The advantage will…...
Machine Learning in Practice: 5 Industries Where ML Drove Real Business Results
1+ day, 19+ hour ago (641+ words) Machine learning no longer exists only in research papers or science fiction films. Today, it is actively shaping the …...
RTC Networks Invests in Calix Agent Workforce To Further Reduce 46% Drop in Churn While Advancing a 5-Year Growth Strategy
1+ mon, 2+ week ago (163+ words) After increasing ARPU by 22 percent and reducing monthly churn 46 percent in two years, RTC Networks is deepening their investment in the AI-native Calix One platform, developing secure agentic workflows to drive higher revenue and fuel long-term growth Calix customers can…...
LinkLive Appoints Mike Bourke as CEO to Accelerate Agentic AI-Powered Customer Engagement for Regulated Industries
3+ day, 2+ hour ago (45+ words) LinkLive, the AI-enabled cloud contact center platform trusted by more than 1,100 organizations across financial services, healthcare, and government, announced the appointment of Mike Bourke as Chief Executive Officer to accelerate the company's leadership in secure, AI-powered customer engagement for regulated…...
Turning AI Trends into Business Opportunities
1+ week, 2+ day ago (334+ words) elektormagazine.com Artificial Intelligence is rapidly becoming a defining factor for innovation and competitiveness across the electronics industry From industrial automation and mobility to energy systems and connected devices, AI is changing how products are designed, manufactured, and operated At…...
Uply Media Inc Releases Operationalizing the Human Element
1+ week, 3+ day ago (67+ words) Playbook for Defense AI Adoption openPR.com Uply Media Inc Releases Operationalizing the Human Element Playbook for Defense AI Adoption Press release from: Uply Media Inc OPERATIONALIZING THE HUMAN ELEMENT Kyle Ransom Permanent link to this press release: You can…...
Actionable raises $10m to predict, customer by customer, who will leave, complain or buy again, and why
1+ week, 3+ day ago (611+ words) Satisfaction surveys only see the 3 to 5% of customers who answer. Predictive marketing tools only read transactions and CRM data. Actionable’s approach is to work on 100% of the base and on the entire purchase journey, operational data included: every customer gets…...
Evaluation-First AI Agents: How Zepto Scales Customer Support on Databricks and MLflow
1+ week, 4+ day ago (1376+ words) How Zepto uses Databricks and MLflow to build evaluation-first AI agents that manage 80%+ of support tickets, cut support costs by 65%, and deliver payback in under one month by Gireesh Sreedhar KP, Deepak Dhankani and Eash Sharma Zepto is one of…...
Enterprise hits and misses - bad data gives Marketing an AI hangover, Jensen Huang gives LinkedIn an AGI viral infusion, and fall events are here
1+ week, 5+ day ago (501+ words) Lead story - How poor CRM data continues to plague Marketing's AI initiatives, but the board may not see it Validity surveyed 500 marketers worldwide to understand how they are managing the gap between customer relationship management (CRM) data quality and the…...
Involved Media puts AI adoption under business intelligence lead
1+ mon, 12+ hour ago (265+ words) Involved Media has promoted Cristina Spizzica to business intelligence director, putting its AI adoption strategy under the same leader responsible for the agency's business intelligence capabilities. Spizzica will lead the independent media agency's AI initiatives and drive adoption across the…...