The quarterly retention review had a good slide. The churn model's top decile had been sent a 20% discount offer, and only 18% of those customers left, against the 31% the model had predicted for them. Thirteen points, at a few thousand customers,…
Every quarter, some team runs a retention audit. It usually looks like this: pull the churn number, slice it by plan and tenure, read a sample of exit surveys, argue about onboarding, and leave with a roadmap full of product…
Amperity | Published 3 Nov 2026 COMPANY NEWS: Amperity will enable Stellantis to recognise customers across brands, households and vehicles to deliver relevant experiences in the moments that matter. Amperity, an AI-powered enterprise-grade Customer Data Platform that helps brands act on trusted customer…
Frost & Sullivan commends Intelcia for demonstrating competitive strategy leadership through its integrated business model, pragmatic AI deployment, and sustained commitment to customer outcomes. Its combination of human-centered service delivery, technology innovation, and strategic agility positions the company to help shape…
data warehouses Digital Watch Observatory Optimove launches Zero Copy Customer Lists for Snowflake data warehouses Optimove’s Zero Copy Customer Lists lets marketers query Snowflake and receive customer IDs while the underlying data stays in the warehouse. Optimove, the creator of…
Ask three tools what "recovered" means and you will get three numbers for the same month. One counts a retry that succeeded. One counts a customer who updated a card after any email, including the one the merchant sent by…
Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate. Key take-aways include the following: Five Key Insights: Making Customer Analytics…
Nov 16, 2023, 12:00 ET Justin Wexler from WndrCo shared, "Our investment in Netomi was based on our belief that Netomi's AI technology would empower brands to finally be able to provide excellent, personalized customer service at scale. With Awesome CX's deep domain…
They’ve just gone through the recruiting and onboarding processes they will now oversee. It’s been a rollercoaster of a year for talent acquisition teams. The coronavirus pandemic has forced businesses across the country to adjust revenue forecasts and hiring plans,…
Grabbing attention is cheap. Capture the value you’re creating by tracking things like satisfaction and completion. As a product manager in the software space, there’s a buzzword I hear a lot: “engagement.” Let’s dive into what product teams really mean when…
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