Surveys & voice of customer · Momentive Inc.

SurveyMonkey

Self-serve survey platform for NPS-style, CSAT and market-research surveys, from a free plan to team and enterprise tiers.

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SurveyMonkey is a self-serve survey builder supporting NPS-style, CSAT, CES, multiple-choice, matrix and open-text questions, with skip logic, multilingual surveys and AI-assisted question writing. Paid plans add statistical significance testing, crosstabs and thematic/AI analysis of open-text responses. Distribution is primarily to a customer's own contact lists via email, web link, embed or QR code; a separate audience panel add-on is available for market-research use. Data is hosted on SurveyMonkey's own cloud infrastructure with SOC 2 Type II certification and GDPR support. It suits individuals and small teams needing a quick, affordable survey tool as much as larger teams standardizing feedback collection, with Enterprise plans adding SSO, governance and data-center choice.

At a glance

Vendor Momentive Inc.
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Individuals and teams needing an affordable, fast self-serve survey tool.

Pricing

Free Basic plan for individuals; paid Individual plans scale by annual response volume; Enterprise is quote-based.

Plan Price Notes
Basic (Free) Free 1 user, unlimited surveys, 10 questions/survey, limited responses
Advantage Annual $39/month, billed annually ($468/year) 1 user, 15,000 responses/year, statistical significance, AI analysis
Premier Annual $139/month, billed annually ($1,668/year) 1 user, 40,000 responses/year, white label, crosstabs, phone support
Enterprise Custom SSO, governance, data-center options, centralized billing

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • NPS-style, CSAT, CES, matrix and open-text question types
  • AI-assisted survey building and thematic analysis
  • Skip logic, multilingual surveys, block randomization (higher tiers)
  • Statistical significance testing and crosstabs
  • Optional add-on audience panel for market research
  • SOC 2 Type II certified, GDPR support
  • 200+ third-party integrations

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Typeform Conversational form and survey builder known for one-question-at-a-time design, used for feedback, research and lead-gen forms. Alchemer Survey and feedback platform (formerly SurveyGizmo) offering advanced logic and workflow automation for small teams through enterprise programs. Qualtrics Enterprise experience-management platform for building surveys and turning customer, employee and market feedback into governed programs.

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Terms to know

Net Promoter Score (NPS) A single-question survey score that gauges customer loyalty by asking how likely someone is to recommend a company. Sample size The number of observations in a study or test, which determines how precisely and reliably an effect can be measured. Statistical significance A threshold judgment that an observed effect is unlikely to be due to chance alone, given the data and test used. Customer satisfaction score (CSAT) A survey metric that asks customers to rate how satisfied they were with a specific interaction, product or purchase. General Data Protection Regulation (GDPR) The European Union's comprehensive data protection law governing how personal data of people in the EU is collected and used.

Related guides

How to analyze survey data Weighting, nonresponse, open-ends and testing differences across groups — the steps between a raw response file and a defensible finding. How to choose a survey and voice-of-customer tool Survey and VoC tools split into self-serve builders and enterprise XM suites; pick by distribution channel, text-analysis depth and who owns the program.