Surveys & voice of customer · Sprig

Sprig

AI-agent-driven research platform for in-product surveys, adaptive follow-up questions, and automated synthesis of open-text feedback.

Visit Sprig Alternatives

Sprig (formerly UserLeap) is an enterprise research platform built around AI agents that design, field and synthesize surveys. Its Design Agent generates a survey from a list of questions and checks for leading or biased wording; its Field Agent runs adaptive, conversational surveys that generate personalized follow-up questions in real time; its Synthesize Agent turns open-text responses into presentation-ready summaries. Sprig supports NPS-style, CSAT and open-text question types and distributes surveys by email, in-app/web intercept, and mobile SDK, plus access to a panel of over 300,000 verified participants for recruiting outside a company's own users. It is delivered as hosted SaaS with SOC 2 Type II, HIPAA and GDPR/CCPA-aligned compliance, aimed at product and research teams running continuous, always-on feedback programs rather than one-off surveys.

At a glance

Vendor Sprig
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Product and research teams running continuous, AI-assisted in-product feedback programs.

Pricing

Enterprise pricing scales with response volume, activated capabilities and deployment channels; no published tiers, quote via sales.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • AI Design Agent for automated survey building and bias checks
  • AI Field Agent for adaptive, conversational follow-up questions
  • AI Synthesize Agent for open-text theme and report generation
  • In-app, web, email and mobile SDK survey distribution
  • Access to a 300,000+ participant recruiting panel
  • SOC 2 Type II, HIPAA and GDPR/CCPA-aligned compliance
  • MCP connector for linking survey data to AI tools

Integrations

Profile last reviewed September 21, 2026

Alternatives

Qualtrics Enterprise experience-management platform for building surveys and turning customer, employee and market feedback into governed programs. Survicate Multichannel survey platform for website, in-app, email and mobile feedback with NPS-style tracking and AI-assisted analysis. Typeform Conversational form and survey builder known for one-question-at-a-time design, used for feedback, research and lead-gen forms.

Sprig in the index now

Terms to know

Net Promoter Score (NPS) A single-question survey score that gauges customer loyalty by asking how likely someone is to recommend a company. Customer segmentation Dividing a customer base into groups that share meaningful traits so each can be targeted or served differently. Customer satisfaction score (CSAT) A survey metric that asks customers to rate how satisfied they were with a specific interaction, product or purchase. General Data Protection Regulation (GDPR) The European Union's comprehensive data protection law governing how personal data of people in the EU is collected and used. Health Insurance Portability and Accountability Act (HIPAA) The U.S. law that sets privacy and security rules for protected health information handled by healthcare providers and insurers.

Related guides

How to choose a survey and voice-of-customer tool Survey and VoC tools split into self-serve builders and enterprise XM suites; pick by distribution channel, text-analysis depth and who owns the program.