Surveys & voice of customer · Forsta (a Press Ganey company)

Forsta

Enterprise market-research and CX survey platform formed from the merger of Confirmit, FocusVision and Dapresy.

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Forsta is an enterprise survey and market-research platform formed by combining Confirmit's CX/EX survey engine, FocusVision's qualitative research tools, and Dapresy's data-visualization and dashboarding product. It supports NPS-style, CSAT, CES, matrix, MaxDiff and conjoint question types for both customer-experience tracking and formal market-research studies, alongside qualitative tools such as video-based interviews and online communities. Forsta offers access to third-party sample and panel providers for recruiting respondents outside a company's own contacts, in addition to distributing to owned lists. It is delivered as hosted SaaS, part of Press Ganey since 2021, with enterprise security controls and GDPR-aligned data handling. Forsta targets market-research agencies and enterprise insights teams running complex, mixed-methods studies rather than lightweight self-serve surveys.

At a glance

Vendor Forsta (a Press Ganey company)
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Market-research agencies and enterprise insights teams running complex mixed-methods studies.

Pricing

Enterprise pricing not published on the vendor site; sold via sales-led contracts.

Pricing has not been verified yet — see the vendor's site.

Features

  • NPS-style, CSAT, CES, matrix, MaxDiff and conjoint question types
  • Qualitative research tools (video interviews, online communities)
  • Access to third-party sample/panel providers for recruiting
  • Dashboarding and data visualization (from Dapresy)
  • Mixed-methods study design for market research
  • Enterprise security controls, GDPR-aligned data handling

Integrations

Profile last reviewed September 21, 2026

Alternatives

Qualtrics Enterprise experience-management platform for building surveys and turning customer, employee and market feedback into governed programs. Medallia Enterprise experience-management platform combining surveys with digital, call-center and social feedback signals analyzed by AI. Alchemer Survey and feedback platform (formerly SurveyGizmo) offering advanced logic and workflow automation for small teams through enterprise programs.

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Terms to know

Net Promoter Score (NPS) A single-question survey score that gauges customer loyalty by asking how likely someone is to recommend a company. Sample size The number of observations in a study or test, which determines how precisely and reliably an effect can be measured. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Customer satisfaction score (CSAT) A survey metric that asks customers to rate how satisfied they were with a specific interaction, product or purchase. Data visualization Representing data graphically so that patterns, trends and outliers are easier to see than in a table of numbers.

Related guides

How to choose a survey and voice-of-customer tool Survey and VoC tools split into self-serve builders and enterprise XM suites; pick by distribution channel, text-analysis depth and who owns the program.