Surveys & voice of customer · ProProfs (Qualaroo)

Qualaroo

On-site and in-app survey tool for targeted micro-surveys (Nudges) using NPS-style, CSAT and open-text questions.

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Qualaroo is a survey tool focused on short, targeted on-page and in-app prompts it calls 'Nudges,' triggered by behavior, page, or user attributes rather than sent as long-form questionnaires. It supports NPS-style, CSAT, CES, multiple-choice and open-text questions, with built-in sentiment analysis on free-text responses. Distribution is limited to a company's own website or app traffic and email lists; Qualaroo does not offer a third-party respondent panel. It is delivered as hosted SaaS, owned by ProProfs since 2020, with GDPR-aligned data handling. Qualaroo suits product and UX teams wanting lightweight, contextual feedback capture on live pages rather than a full market-research or enterprise CX survey suite.

At a glance

Vendor ProProfs (Qualaroo)
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Product and UX teams wanting lightweight, contextual on-page feedback.

Pricing

Free plan for low volume; paid Essentials, Business and Enterprise plans scale by email sends and pageviews, billed monthly or annually.

Plan Price Notes
Free Free 50 responses, 500 email sends, 10k pageviews
Essentials $19.99/month, billed annually ($239.88/year) 1,000 email sends/month
Business $49.99/month, billed annually ($599.88/year) 5,000 email sends/month, 100k pageviews/month
Enterprise From $149.99/month, annual only ($1,798.88/year) Custom pageviews and email sends

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • On-page and in-app 'Nudge' micro-surveys
  • NPS-style, CSAT, CES and open-text question types
  • Behavior, page and attribute-based survey targeting
  • Built-in sentiment analysis on open-text responses
  • Exit-intent survey triggers
  • GDPR-aligned data handling

Integrations

Profile last reviewed September 21, 2026

Alternatives

Survicate Multichannel survey platform for website, in-app, email and mobile feedback with NPS-style tracking and AI-assisted analysis. Typeform Conversational form and survey builder known for one-question-at-a-time design, used for feedback, research and lead-gen forms. Sprig AI-agent-driven research platform for in-product surveys, adaptive follow-up questions, and automated synthesis of open-text feedback.

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Terms to know

Net Promoter Score (NPS) A single-question survey score that gauges customer loyalty by asking how likely someone is to recommend a company. Customer segmentation Dividing a customer base into groups that share meaningful traits so each can be targeted or served differently. Customer satisfaction score (CSAT) A survey metric that asks customers to rate how satisfied they were with a specific interaction, product or purchase. Sentiment analysis Using NLP to classify text as positive, negative, or neutral, so large volumes of comments or reviews can be scored automatically. User properties Attributes describing a user, such as plan tier or signup date, attached to their profile rather than to a single event.

Related guides

How to choose a survey and voice-of-customer tool Survey and VoC tools split into self-serve builders and enterprise XM suites; pick by distribution channel, text-analysis depth and who owns the program.