SEO & Search Analytics tools

27 tools filed under SEO & Search Analytics, in 3 categories. Open a profile for verified pricing, features and alternatives.

Latest SEO & Search Analytics coverage All categories

AI search visibility

Tool	Pricing model	Free tier	Open source
Ahrefs Brand Radar AI visibility tool from Ahrefs that tracks brand mentions and citations across AI Overviews, ChatGPT, Perplexity, Gemini and Copilot.	Usage-based	Yes	No
Brandlight Enterprise AI-visibility platform tracking brand mentions, sentiment, and content gaps across AI search engines.	Quote only	No	No
Goodie Answer-engine-optimization platform that tracks brand mentions across AI models and recommends content changes to improve citations.	Subscription	Yes	No
Otterly.AI AI-search monitoring tool tracking brand citations and 'share of AI voice' across major assistants.	Subscription	No	No
Peec AI AI-search visibility tracker measuring a brand's position, sentiment, and citations across LLM answers.	Subscription	No	No
Profound Enterprise platform tracking how often and how favorably a brand is cited in AI-assistant answers.	Quote only	Yes	No
Rankscale AI visibility and rank-tracking platform that monitors how brands appear across 17+ generative AI engines using defined prompt sets.	Subscription	No	No
Scrunch AI-visibility platform tracking brand citations across LLMs and optimizing pages for AI-agent crawling.	Subscription	No	No
Trakkr AI visibility tracker that monitors how eight AI models answer brand-relevant prompts and ties results to analytics traffic.	Subscription	No	No

SEO platforms

Tool	Pricing model	Free tier	Open source
Ahrefs SEO toolset best known for its backlink index, paired with keyword, content, and rank-tracking tools.	Subscription	Yes	No
Bing Webmaster Tools Microsoft's free first-party tool for query, indexing, and crawl data on Bing search.	Free	Yes	No
Google Search Console Google's free first-party tool showing how a site actually appears and performs in Google Search.	Free	Yes	No
Mangools Beginner-friendly SEO toolkit (KWFinder, SERPChecker, LinkMiner) aimed at solo marketers and small teams.	Free tier + paid	Yes	No
Moz Long-running SEO suite covering keyword research, rank tracking, link data, and site audits.	Subscription	Yes	No
SE Ranking Budget-friendly SEO platform with rank tracking, audits, and an add-on for AI search visibility.	Subscription	No	No
Semrush All-in-one SaaS suite for SEO, PPC, content, and competitive research, now adding AI-search visibility tracking.	Subscription	No	No
SEOmonitor Agency-focused SEO platform built around forecasting and reporting search performance against revenue goals.	Quote only	No	No
Serpstat Lower-cost all-in-one SEO platform bundling rank tracking, audits, backlinks, and PPC research.	Subscription	No	No
SISTRIX SEO visibility-index tool especially strong for tracking search performance across European markets.	Subscription	No	No
Ubersuggest Entry-level SEO and keyword-research tool aimed at small businesses and solo marketers.	Free tier + paid	Yes	No

Technical SEO & crawling

Tool	Pricing model	Free tier	Open source
Botify Enterprise SEO platform combining crawling, log-file analysis, and content-performance data at scale.	Quote only	No	No
Conductor Enterprise SEO and AEO platform pairing keyword and competitive intelligence with content workflows.	Quote only	No	No
JetOctopus Cloud log-file and crawl analysis tool priced per crawl volume, aimed at in-house teams and agencies.	Subscription	No	No
Lumar Enterprise website-optimization crawler, formerly known as DeepCrawl, now covering SEO, QA, and AI search.	Quote only	No	No
Oncrawl Enterprise technical SEO crawler pairing crawl data with log-file analysis for large sites.	Quote only	No	No
Screaming Frog SEO Spider Desktop website crawler sold as a one-off annual licence, widely used for technical SEO audits.	Subscription	Yes	No
Sitebulb Desktop and cloud website crawler known for visual, hint-based technical SEO audit reports.	Subscription	No	No