AI search visibility · Otterly.AI

Otterly.AI

AI-search monitoring tool tracking brand citations and 'share of AI voice' across major assistants.

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Otterly.AI tracks how often and where a brand is mentioned or cited across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Claude, Gemini, and Google AI Mode available as add-ons. It reports a "Share of AI Voice" metric, the brand's share of citations relative to competitors for a set of tracked prompts, along with average positioning and content audits that flag why a given page may or may not be getting cited. As with other tools in this new category, its metrics are drawn from sampled prompt runs rather than exhaustive coverage of every possible query, so results should be read as directional indicators rather than precise measurements comparable across vendors.

At a glance

Vendor Otterly.AI
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Small-to-mid marketing teams wanting affordable, prompt-based AI-citation tracking.

Pricing

Monthly subscription tiers by number of tracked prompts, with roughly 15% off on annual billing; custom Enterprise pricing above that.

Plan Price Notes
Lite $29/month 15 search prompts; solo marketers and small teams
Standard $189/month 100 search prompts; SMEs and small marketing teams
Premium $489/month 400 search prompts; mid-sized companies and agencies
Enterprise From $1,000/month, custom Custom needs, contact sales

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Brand citation tracking across ChatGPT, AI Overviews, Perplexity, and Copilot
  • "Share of AI Voice" competitive metric
  • Prompt-research tool for category questions
  • Content audits for AI-crawlability and citation likelihood
  • Multi-country tracking
  • Add-on tracking for Claude, Gemini, and Google AI Mode
  • Sentiment analysis of brand mentions

Profile last reviewed September 21, 2026

Head to head

Alternatives

Peec AI AI-search visibility tracker measuring a brand's position, sentiment, and citations across LLM answers. Profound Enterprise platform tracking how often and how favorably a brand is cited in AI-assistant answers. Scrunch AI-visibility platform tracking brand citations across LLMs and optimizing pages for AI-agent crawling.

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Terms to know

Sentiment analysis Using NLP to classify text as positive, negative, or neutral, so large volumes of comments or reviews can be scored automatically.

Related guides

How to choose an AI search visibility tool AI answer engines publish no rankings, so these tools sample prompts and report citations — know what "visibility" means before you buy one.