Install
Tools
SEO platforms
11 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Ahrefs SEO toolset best known for its backlink index, paired with keyword, content, and rank-tracking tools. | Subscription | Yes | No |
| Bing Webmaster Tools Microsoft's free first-party tool for query, indexing, and crawl data on Bing search. | Free | Yes | No |
| Google Search Console Google's free first-party tool showing how a site actually appears and performs in Google Search. | Free | Yes | No |
| Mangools Beginner-friendly SEO toolkit (KWFinder, SERPChecker, LinkMiner) aimed at solo marketers and small teams. | Free tier + paid | Yes | No |
| Moz Long-running SEO suite covering keyword research, rank tracking, link data, and site audits. | Subscription | Yes | No |
| SE Ranking Budget-friendly SEO platform with rank tracking, audits, and an add-on for AI search visibility. | Subscription | No | No |
| Semrush All-in-one SaaS suite for SEO, PPC, content, and competitive research, now adding AI-search visibility tracking. | Subscription | No | No |
| SEOmonitor Agency-focused SEO platform built around forecasting and reporting search performance against revenue goals. | Quote only | No | No |
| Serpstat Lower-cost all-in-one SEO platform bundling rank tracking, audits, backlinks, and PPC research. | Subscription | No | No |
| SISTRIX SEO visibility-index tool especially strong for tracking search performance across European markets. | Subscription | No | No |
| Ubersuggest Entry-level SEO and keyword-research tool aimed at small businesses and solo marketers. | Free tier + paid | Yes | No |