SEO platforms · Semrush Inc.
Semrush
All-in-one SaaS suite for SEO, PPC, content, and competitive research, now adding AI-search visibility tracking.
Semrush is a cloud-based marketing platform built around keyword and competitor research, with modules for organic rank tracking, technical site audits, backlink analysis, content optimization, PPC keyword planning, and social media tracking. Recent plans add monitoring of brand mentions inside AI assistant answers alongside traditional search rankings. It is priced in tiers based on the number of tracked domains, daily keyword checks, and, on newer plans, the number of AI prompts monitored, rather than by raw database size. Semrush differs from single-purpose SEO tools by bundling paid-search and social research into the same subscription, which suits agencies and in-house teams that report across channels rather than SEO alone. It runs entirely in the browser with no self-hosted option.
At a glance
| Vendor | Semrush Inc. |
|---|---|
| Pricing model | Subscription |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Agencies and in-house marketing teams that need SEO, PPC, and content research in one subscription. |
Pricing
Tiered monthly subscription by tracked domains, daily keyword checks, and AI-prompt monitoring; billed monthly or annually at a discount.
| Plan | Price | Notes |
|---|---|---|
| SEO | $117.33/mo billed annually ($139/mo monthly) | 5 websites, 500 keywords tracked daily; for freelancers and small businesses |
| Starter | $165.17/mo billed annually ($199/mo monthly) | 5 websites, 500 keywords daily, 1 domain for AI brand performance |
| Pro+ | $248.17/mo billed annually ($299/mo monthly) | 15 websites, 1,500 keywords daily, 100 AI prompts tracked |
| Advanced | $455.67/mo billed annually ($549/mo monthly) | 40 websites, 5,000 keywords daily, API access, 200 AI prompts tracked |
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.
Features
- Organic and paid keyword research with volume and difficulty scores
- Automated technical SEO site audits
- Backlink analysis and toxic-link detection
- Competitor gap and market-share reports
- On-page and content optimization templates
- Position tracking across desktop and mobile
- Social media post scheduling and analytics
- AI search / prompt visibility tracking on higher tiers
Integrations
Profile last reviewed September 21, 2026