SEO platforms · Moz, Inc.

Moz

Long-running SEO suite covering keyword research, rank tracking, link data, and site audits.

Visit Moz Alternatives

Moz Pro is a cloud-based SEO platform combining keyword research, rank tracking, site crawling, and Moz's own link-authority metrics, Domain Authority and Page Authority, which are widely cited across the SEO industry even by tools that are not Moz customers. It also ships MozBar, a free browser extension for on-page and link metrics while browsing any page. Plans are organized around the number of tracked campaigns, keywords, and pages crawled rather than user seats, with extra seats billed separately. Moz differentiates itself less through raw index size than through its long-standing authority scores and beginner-friendly interface, making it a common first SEO tool for marketers moving from generalist marketing roles into search.

At a glance

Vendor Moz, Inc.
Pricing model Subscription
Free tier Yes
Deployment Cloud
Open source No
Best for Marketers who want an approachable SEO tool built around Moz's widely recognized authority metrics.

Pricing

Monthly or annual subscription tiers scaled by campaigns, tracked keywords, and pages crawled; MozBar is free.

Pricing has not been verified yet — see the vendor's site.

Features

  • Domain Authority and Page Authority link-scoring metrics
  • Keyword research and SERP analysis
  • Rank tracking across search engines and locations
  • Site crawl and on-page optimization grading
  • Free MozBar browser extension
  • Link-building and backlink-profile analysis
  • AI Overview keyword-visibility tracking

Integrations

Profile last reviewed September 21, 2026

Alternatives

Semrush All-in-one SaaS suite for SEO, PPC, content, and competitive research, now adding AI-search visibility tracking. Ahrefs SEO toolset best known for its backlink index, paired with keyword, content, and rank-tracking tools. SE Ranking Budget-friendly SEO platform with rank tracking, audits, and an add-on for AI search visibility.

Moz in the index now

Terms to know

Click-through rate The percentage of people who click a link, ad, or search result out of everyone who saw it. Domain authority A third-party score predicting how well a domain is likely to rank, based largely on its backlink profile — not a Google metric. Keyword research Identifying and evaluating the search terms an audience uses, to guide what content to create and how to target it. Search engine results page (SERP) The page a search engine returns after a query, containing organic listings alongside ads, snippets and other features.

Related guides

How to choose an SEO platform Backlink index, keyword database and price all differ between SEO suites; the free first-party tools belong in every stack regardless of which one you pick.