SEO platforms · Microsoft Corporation

Bing Webmaster Tools

Microsoft's free first-party tool for query, indexing, and crawl data on Bing search.

Visit Bing Webmaster Tools Alternatives

Bing Webmaster Tools is Microsoft's free equivalent to Google Search Console: it reports the search queries, impressions, clicks, and average position a verified site earns on Bing, along with crawl-error and indexing reports. It offers sitemap submission, a URL inspection and submission tool for faster indexing, keyword research based on Bing's own query data, and SEO reports flagging on-page issues. Because Bing's data is not exposed to third-party rank trackers, it is the only authoritative source for a site's own Bing query performance, which also feeds Microsoft Copilot's web results. It requires no self-hosted setup beyond site verification and has no paid tier.

At a glance

Vendor Microsoft Corporation
Pricing model Free
Free tier Yes
Deployment Cloud
Open source No
Best for Site owners who want first-party visibility into Bing search performance alongside Google Search Console.

Pricing

Completely free for any verified site owner; there are no paid tiers.

Pricing has not been verified yet — see the vendor's site.

Features

  • Search performance reports by query, page, and country
  • Index coverage and crawl-error reporting
  • Sitemap submission and URL submission/inspection
  • Built-in keyword research tool based on Bing query data
  • On-page SEO report and recommendations
  • Backlink report for the verified site
  • Import of Google Search Console data

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Google Search Console Google's free first-party tool showing how a site actually appears and performs in Google Search. Semrush All-in-one SaaS suite for SEO, PPC, content, and competitive research, now adding AI-search visibility tracking. Ahrefs SEO toolset best known for its backlink index, paired with keyword, content, and rank-tracking tools.

Bing Webmaster Tools in the index now

Terms to know

Click-through rate The percentage of people who click a link, ad, or search result out of everyone who saw it. Backlink A hyperlink from one website to a page on another, treated by search engines as a signal of authority or relevance. Keyword research Identifying and evaluating the search terms an audience uses, to guide what content to create and how to target it.

Related guides

How to choose an SEO platform Backlink index, keyword database and price all differ between SEO suites; the free first-party tools belong in every stack regardless of which one you pick.