Retail media analytics · Criteo

Criteo

Commerce media platform connecting advertisers to onsite ad inventory across 225+ retailers, but not Amazon or Walmart's own ad stacks.

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Criteo's retail media business gives advertisers a single interface to plan, buy and report on sponsored-product and display placements across a network of 225+ retailer partners — including Target, Best Buy, Costco, Albertsons, Macy's and Instacart — plus offsite extension of that inventory onto the open web through Criteo's ad exchange relationships. Its core value is aggregation and standardized reporting across many mid-size and regional retailers that don't each run their own advertiser-facing platform. Critically, Amazon and Walmart run their own independent, proprietary ad platforms (Amazon Ads, Walmart Connect); Criteo does not sell inventory on either, so a brand needs separate tooling for those two networks. Criteo is publicly traded, cloud-only, and sells self-service and managed-service access rather than published subscription pricing.

At a glance

Vendor Criteo
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Brands needing one interface for retail media across dozens of mid-size and regional retailers outside of Amazon and Walmart.

Pricing

Ad spend and platform access are negotiated per advertiser; no published self-service pricing.

Pricing has not been verified yet — see the vendor's site.

Features

  • Sponsored product and display buying across 225+ retailer partners
  • Offsite extension of retail audiences onto the open web
  • Cross-retailer campaign reporting and standardized metrics
  • Self-service and managed-service account options
  • Retail data-driven audience targeting
  • Video and connected-TV retail media formats

Integrations

Profile last reviewed September 21, 2026

Alternatives

Skai Ad-management platform (formerly Kenshoo) that unifies bid and budget optimization across 100+ retail media networks alongside search and social. Pacvue Commerce media operating system unifying retail-media bid management, digital shelf monitoring and measurement across 100+ retailers. CommerceIQ AI-driven ecommerce management platform covering retail media bidding, digital shelf monitoring, content and sales operations across 1,450+ retail endpoints.

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Terms to know

Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources. Retail media network (RMN) An advertising platform run by a retailer that sells ad placements on its own site, app, or in-store screens using its shopper data.

Related guides

How to choose a retail media analytics tool Separate sell-side tools that power a retailer's own ad network from buy-side tools brands use to bid, then match coverage to where you sell.