Advertising analytics · Integral Ad Science
Integral Ad Science
Ad verification and brand safety platform measuring viewability, fraud and content suitability, DoubleVerify's main rival.
Integral Ad Science (IAS) does the same core job as DoubleVerify: independent, third-party measurement of whether a paid ad impression was viewable, delivered to a real person rather than fraudulent traffic, and placed in a brand-safe and suitable context, rather than measuring whether the campaign drove business outcomes. It works across programmatic display, video, CTV, audio and social placements through tags applied at the creative or ad-server level, and reports against MRC-accredited viewability and fraud standards. IAS and DoubleVerify are the two dominant independent verification vendors and are frequently run side by side or swapped between by the same advertiser depending on platform coverage and contract terms, rather than being differentiated by fundamentally different methodology.
At a glance
| Vendor | Integral Ad Science |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Advertisers and agencies needing independent verification that paid impressions were viewable, human and brand-safe. |
Pricing
Custom quotes based on measured ad impression volume; pricing is not published.
Pricing has not been verified yet — see the vendor's site.
Features
- Viewability measurement against MRC-accredited standards
- Ad fraud and invalid traffic detection
- Brand safety and suitability classification
- Contextual targeting and avoidance segments
- Coverage across display, video, CTV, audio and social
- Attention-based quality metrics
Integrations
Profile last reviewed September 21, 2026