Advertising analytics · DoubleVerify
DoubleVerify
Ad verification and brand safety platform that measures viewability, fraud and content-context risk, not campaign performance.
DoubleVerify is an ad verification and brand safety vendor, not a performance analytics tool: it measures whether an ad was actually viewable, served to a real person rather than a bot, and placed next to content that meets the advertiser's brand-safety standards, then blocks or flags placements that fail those checks. It plugs into the ad-serving chain via tags on the creative or placement, working across programmatic display, video, CTV and social buys, and reports against MRC-accredited viewability and fraud standards used industrywide for compliance. It answers "was this impression real, safe and seen," which is a different question from attribution or ROAS tools that answer "did this spend drive outcomes" — the two are typically bought together, not as substitutes.
At a glance
| Vendor | DoubleVerify |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Advertisers and agencies needing independent verification that paid impressions were viewable, human and brand-safe. |
Pricing
Custom quotes based on measured ad impression volume; pricing is not published.
Pricing has not been verified yet — see the vendor's site.
Features
- Viewability measurement against MRC-accredited standards
- Ad fraud and invalid traffic (IVT) detection
- Brand safety and suitability content-context classification
- Pre-bid and post-bid campaign protection
- Coverage across display, video, CTV and social
- Attention and outcome-quality measurement add-ons
Integrations
Profile last reviewed September 21, 2026