Customer journey analytics · Alterian

Alterian

Real-time CX platform combining journey analytics and orchestration, sold in tiers from a self-serve entry plan to enterprise.

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Alterian is a UK-based CX vendor whose Real-Time CX Platform combines journey analytics (Journey Insight) with in-the-moment orchestration (Journey Action), letting teams visualise where customers drop off across channels and trigger interventions while a journey is still live. Unlike most enterprise journey-orchestration vendors, Alterian publishes self-serve pricing with a free entry tier, which makes it accessible to mid-market teams rather than requiring a sales-led enterprise deal from day one, though its Enterprise tier is still quote-based for larger deployments. The company has gone through several ownership changes since its 2000s market-research and campaign-management roots before relaunching around real-time customer experience; buyers should confirm current roadmap and support commitments given that history.

At a glance

Vendor Alterian
Pricing model Subscription
Free tier Yes
Deployment Cloud
Open source No
Best for Mid-market CX teams wanting self-serve access to journey analytics without an enterprise sales cycle.

Pricing

Free entry plan, two published paid tiers, and a custom Enterprise tier for Journey Insight.

Plan Price Notes
Free $0 1 user, no commitment
Professional $249/month 1 user, billed monthly, cancel anytime
Premium $2,500/month 2 users, annual commitment
Enterprise Custom custom seats and payment terms

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Cross-channel customer journey visualisation (Journey Insight)
  • Real-time journey intervention and orchestration (Journey Action)
  • AI-driven pattern analysis across large customer data volumes
  • Self-serve pricing tiers alongside a custom Enterprise plan
  • Real-time CX dashboards
  • Campaign and personalisation triggers tied to journey stage

Integrations

Profile last reviewed September 21, 2026

Alternatives

Adobe Customer Journey Analytics Enterprise analytics that stitches web, app, call-centre and offline data into cross-channel customer journeys. Optimove AI-led marketing platform that unifies customer data and orchestrates multichannel journeys with predictive segmentation. Genesys Journey Management Cross-channel journey mapping and analytics built into Genesys Cloud, absorbing the former standalone Pointillist product.

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Terms to know

Customer segmentation Dividing a customer base into groups that share meaningful traits so each can be targeted or served differently. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Customer journey analytics Analyzing a customer's touchpoints across channels and time to understand and improve the full path to purchase and beyond. User journey analytics Analyzing the ordered sequence of touchpoints and actions a user takes across sessions and channels toward a goal.

Related guides

How to choose a customer journey analytics tool The decision is whether you need to see the whole cross-channel journey, decide what happens next inside it, or just measure a single product's funnel.