Conversation & speech analytics · CallRail

CallRail

Self-serve call tracking and conversation analytics that attributes phone leads and form fills to marketing sources.

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CallRail is a call tracking and lead-attribution platform aimed at small and mid-sized businesses and marketing agencies rather than large enterprises. It assigns trackable numbers to campaigns, sources and even individual keywords, records and transcribes calls, and uses AI ("Conversation Intelligence") to score whether a call was a qualified lead. It also tracks form submissions alongside calls so marketers see both channels in one attribution view. Unlike enterprise contact-centre analytics vendors, CallRail is self-service, sold on published monthly plans, and commonly deployed by agencies managing many client accounts. It sits alongside Invoca and Marchex as a marketing call-tracking tool rather than a contact-centre QA product, but at a smaller-business, lower-price point than either.

At a glance

Vendor CallRail
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Small businesses and marketing agencies attributing calls and forms to campaigns on a budget

Pricing

Published monthly plans by feature tier, plus usage-based add-on costs for numbers, minutes, texts and form submissions.

Plan Price Notes
Lead Tracking from $50/month plus usage 5 numbers, 250 minutes, 25 texts included
Lead Tracking Complete from $95/month plus usage adds form tracking, 1,000 submissions included
Lead Conversion from $150/month plus usage adds conversation intelligence, 10,000 analysis minutes included
Lead Conversion Complete from $195/month plus usage combines Lead Tracking Complete and Lead Conversion features

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Dynamic number insertion and call tracking
  • Call recording and AI transcription
  • Conversation intelligence lead scoring
  • Form submission tracking
  • AI voice assistant for missed calls
  • Keyword-level attribution
  • Multi-client/agency account management

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Invoca Marketing call-tracking and AI conversation analytics that attributes inbound phone calls back to ads and campaigns. Marchex AI-driven call analytics and call-tracking platform that attributes inbound calls to marketing campaigns.

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Terms to know

Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Conversation intelligence Software that records, transcribes and analyzes sales or support calls to surface talk patterns, objections and coaching cues. Lead scoring A method of ranking leads by assigning points for behaviors and attributes that correlate with a likelihood to buy. Speech analytics Software that transcribes and analyzes spoken audio, such as call center recordings, to extract sentiment, keywords, and compliance signals.

Related guides

How to choose a conversation and speech analytics tool Marketing call-attribution tools and contact-centre QA suites both analyze calls, but they answer different questions and rarely substitute for each other.