Umami alternatives

4 tools to consider instead of Umami, shown against it.

Umami Fathom Analytics Simple Analytics Plausible Analytics Matomo
Vendor Umami Software, Inc. Fathom Analytics (Conva Ventures Inc.) Simple Analytics B.V. Plausible Insights OÜ InnoCraft / Matomo.org
Pricing model Free tier + paid plans Subscription Free tier + paid plans Subscription Open source + paid options
Free tier Yes No Yes No Yes
Deployment Cloud, Self-hosted Cloud Cloud Cloud, Self-hosted Cloud, Self-hosted
Open source Yes (MIT) No No Yes (AGPL-3.0) Yes (GPL-3.0)
Best for Developers and teams who want either a free, fully self-hosted analytics stack they control end-to-end, or a low-cost managed alternative billed by event volume instead of pageviews. Agencies and small businesses that want a no-maintenance, cookieless-compliant hosted analytics tool and are willing to pay a flat vendor subscription rather than self-host anything. EU-based teams that want a fully managed, cookieless analytics SaaS run alongside GA4 to recover consent-lost traffic, without any interest in self-hosting. Website owners who want simple, privacy-first analytics without cookie banners. Organizations wanting Google Analytics-like reporting with full control over data hosting and privacy.
Pricing

Self-hosting is free and unlimited; Umami Cloud uses usage-based pricing billed per event (pageview + custom events), with a free Hobby tier and paid Pro/Business/Enterprise tiers.

Hobby (Cloud) $0/month
Pro (Cloud) $20/month
Business (Cloud) $200/month
Enterprise (Cloud) Custom

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Tiered monthly subscription billed on monthly pageview volume, with up to 50 sites included per tier; no free plan, 7-day free trial requires a card.

Starter $15/month
Growth $60/month
Business $200/month
Top tier $470/month
Custom Contact for details

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Free plan for up to 5 sites with 30-day history; paid Self-Serve plan billed on a monthly-pageview slider; custom Enterprise plan.

Free $0
Self-Serve from $20/month
Enterprise Custom

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Plausible Cloud is a paid subscription priced by monthly pageviews, with three plans starting at the 10k-pageview tier and a 30-day free trial; the codebase can also be self-hosted at no cost.

Starter $9/month
Growth $14/month
Business $19/month

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Self-hosted Community edition is free forever; Matomo Cloud is priced by monthly hits, and paid On-Premise editions add support and higher limits.

On-Premise Community Free
Cloud from $26/month (€22/month)
On-Premise Team €275/month (€230/month billed annually)
On-Premise Business €1,450/month (€1,209/month billed annually)

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Features
  • Free, unlimited self-hosting (MIT license) alongside a managed Umami Cloud option
  • Event-based usage metering (pageviews + custom events count together)
  • Cookieless tracking with no consent banner required
  • Funnel analysis, user retention, and user journey reports
  • UTM parameter and revenue/attribution reporting
  • Session replays and heatmaps (Cloud Business tier and above)
  • API and MCP (Model Context Protocol) access
  • Data export with no vendor lock-in
  • Single-page real-time dashboard
  • Custom events with monetary/revenue values
  • UTM campaign tracking
  • Scheduled weekly/monthly email reports
  • Multi-site and all-sites dashboard views
  • Public dashboard sharing with optional password
  • GA4 historical data import
  • Bot/crawler filtering and Do Not Track honoring
  • Cookieless pageview, event and referrer tracking
  • No consent banner required (no personal data or IP storage)
  • Traffic-recovery positioning alongside GA4
  • Country-level location reporting without IP storage
  • API access and data exports to BI tools/warehouses
  • One-page dashboard summarizing traffic in seconds
  • GDPR, PECR, ePrivacy, CNIL and CCPA compliance claims
  • Cookieless, no-consent-banner tracking script
  • Single-page simplified dashboard
  • Goal and custom event conversion tracking
  • UTM campaign and referrer reporting
  • Funnels and user journey reports
  • Google Search Console integration
  • Self-hostable open-source codebase
  • Unsampled, complete data collection
  • Heatmaps and session recordings
  • A/B testing and personalization
  • Funnel and flow analysis
  • Cookieless / GDPR-oriented tracking options
  • Real-time visitor reporting
  • Custom event and goal tracking
  • Full data ownership via self-hosting

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