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Fathom Analytics vs Umami

Umami is open source with a genuinely free, unlimited self-hosted option; Fathom is cloud-only, paid from day one, and asks nothing of you to run.

Side by side

Fathom Analytics Umami
Vendor Fathom Analytics (Conva Ventures Inc.) Umami Software, Inc.
Pricing model Subscription Free tier + paid plans
Free tier No Yes
Deployment Cloud Cloud, Self-hosted
Open source No Yes (MIT)
Best for Agencies and small businesses that want a no-maintenance, cookieless-compliant hosted analytics tool and are willing to pay a flat vendor subscription rather than self-host anything. Developers and teams who want either a free, fully self-hosted analytics stack they control end-to-end, or a low-cost managed alternative billed by event volume instead of pageviews.
Pricing

Tiered monthly subscription billed on monthly pageview volume, with up to 50 sites included per tier; no free plan, 7-day free trial requires a card.

Starter $15/month
Growth $60/month
Business $200/month
Top tier $470/month
Custom Contact for details

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Self-hosting is free and unlimited; Umami Cloud uses usage-based pricing billed per event (pageview + custom events), with a free Hobby tier and paid Pro/Business/Enterprise tiers.

Hobby (Cloud) $0/month
Pro (Cloud) $20/month
Business (Cloud) $200/month
Enterprise (Cloud) Custom

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features
  • Single-page real-time dashboard
  • Custom events with monetary/revenue values
  • UTM campaign tracking
  • Scheduled weekly/monthly email reports
  • Multi-site and all-sites dashboard views
  • Public dashboard sharing with optional password
  • GA4 historical data import
  • Bot/crawler filtering and Do Not Track honoring
  • Free, unlimited self-hosting (MIT license) alongside a managed Umami Cloud option
  • Event-based usage metering (pageviews + custom events count together)
  • Cookieless tracking with no consent banner required
  • Funnel analysis, user retention, and user journey reports
  • UTM parameter and revenue/attribution reporting
  • Session replays and heatmaps (Cloud Business tier and above)
  • API and MCP (Model Context Protocol) access
  • Data export with no vendor lock-in

Verdict

Both are cookieless, privacy-first web analytics tools built to avoid a cookie consent banner, and both give a small business a simple, single-page dashboard instead of GA4's report sprawl. The real difference is who is responsible for hosting and operating the thing.

Fathom Analytics is cloud-only, closed source, and built by a bootstrapped company that hosts everything — there is no self-hosted option and never will be, by design. Pricing is tiered strictly by monthly pageviews, with up to 50 sites included at every tier, starting at $15/month with no free plan and no free trial without a credit card. In exchange, you get EU-hosted data routing for European traffic and zero operational responsibility.

Umami is MIT-licensed and genuinely open source: self-hosting is free and unlimited on your own infrastructure (you run the Node.js app and a Postgres/MySQL database), or you can use the managed Umami Cloud, which bills by total events — pageviews plus custom events — rather than by pageviews or site count, with a free Hobby tier covering one site and 100K events/month.

Choose Fathom Analytics if

  • You want zero infrastructure to manage and are willing to pay a flat vendor subscription for that from day one.
  • You run up to 50 sites and want them all covered under one plan without per-site pricing.
  • EU-hosted data handling for European visitors specifically is a requirement.

Choose Umami if

  • You want the option to self-host for free with no usage ceiling, and control your own infrastructure end-to-end.
  • Your traffic mix includes a lot of custom events rather than just pageviews, where event-based Cloud billing may work out cheaper than a pageview-tiered competitor.
  • You want a real free tier to start on, whether self-hosted or via Umami Cloud's Hobby plan.

What they share

Neither uses cookies or collects data that would trigger a consent-banner requirement, and both offer historical data import from Google Analytics to ease a migration. Both are genuinely aimed at the same buyer — someone who wants GA4's job done more simply and more privately — so the deciding question is almost entirely about hosting philosophy and budget rather than feature depth: pay someone else to run it and never think about infrastructure (Fathom), or take on that responsibility yourself in exchange for it costing nothing (Umami self-hosted). See how to choose a web analytics tool for how deployment model fits into the broader decision.

Last reviewed September 22, 2026

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