Mobile attribution (MMPs) · Branch Metrics, Inc.

Branch

Deep linking-first mobile measurement partner with SKAdNetwork/AdAttributionKit attribution and web-to-app conversion tools.

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Branch is a mobile measurement and deep linking platform best known for its links product, which routes users to the right in-app content or app-store listing across devices and referral flows, with attribution layered on top of that linking infrastructure. For iOS, Branch aggregates SKAdNetwork and AdAttributionKit postbacks and reconciles them against its deterministic and probabilistic matching for other channels; for Android, it supports Google's Privacy Sandbox Attribution Reporting API as advertising ID access narrows. Branch also offers Journeys and web-to-app tools for driving app installs from mobile web, and incrementality testing for validating attributed lift against a control group. It is delivered as cloud SaaS with tiered plans (Basics, Essentials, Enterprise) that are not published with self-serve pricing; all paid tiers require a sales conversation.

At a glance

Vendor Branch Metrics, Inc.
Pricing model Quote only
Free tier —
Deployment Cloud
Open source No
Best for Apps that need deep linking and web-to-app conversion alongside standard SKAdNetwork attribution.

Pricing

Basics, Essentials, and Enterprise tiers are all sold through a demo/sales conversation; no self-serve prices are published.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • Deep linking across web, app, and referral flows
  • Mobile attribution (paid and organic)
  • SKAdNetwork and AdAttributionKit aggregation (iOS)
  • Privacy Sandbox Attribution Reporting API support (Android)
  • Web-to-app conversion tools (Journeys)
  • Incrementality testing
  • Fraud prevention
  • Cross-platform analytics dashboards

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

AppsFlyer Large mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud protection, and incrementality testing. Adjust AppLovin-owned mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud prevention, and incrementality testing. Singular Mobile measurement partner unifying SKAdNetwork/AdAttributionKit attribution with full ad-network cost aggregation and built-in fraud prevention. Airbridge Mobile, web and offline attribution in one data model, strong in Asia-Pacific, with SKAdNetwork/AdAttributionKit and Privacy Sandbox support.

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Terms to know

Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Incrementality testing An experiment measuring the true causal lift of a marketing activity by comparing it against a held-out control. Deep linking A link that opens an app directly to a specific piece of content or screen, instead of the app's default landing page. Mobile measurement partner (MMP) A third-party platform that attributes app installs and in-app events to the marketing source that drove them. SKAdNetwork (SKAN) Apple's privacy-preserving framework for attributing iOS app installs without identifying individual users or devices.

Related guides

How to choose a mobile attribution partner Every MMP now runs on the same SKAdNetwork/Privacy Sandbox constraints; pick by fraud handling, cost data and what else the vendor bundles in.