Mobile attribution (MMPs) · AB180, Inc.

Airbridge

Mobile, web and offline attribution in one data model, strong in Asia-Pacific, with SKAdNetwork/AdAttributionKit and Privacy Sandbox support.

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Airbridge is a mobile measurement partner, strong in the Korean and broader Asia-Pacific markets, offering attribution across mobile, web, and offline conversion events from one data model rather than treating web and app as separate products. It aggregates SKAdNetwork and AdAttributionKit postbacks for iOS and adapts its Android measurement to Google's Privacy Sandbox Attribution Reporting API. Airbridge emphasizes fraud protection and unified journey tracking across owned and paid channels, and its Growth plan adds MAU/install-based pricing with advanced measurement across 330-plus ad networks alongside a dedicated customer success manager. The Core plan is priced by data points consumed (postbacks, events) rather than conversions, which differs from most attribution vendors' per-conversion or per-MAU models.

At a glance

Vendor AB180, Inc.
Pricing model Usage-based
Free tier No
Deployment Cloud
Open source No
Best for Teams running UA across a broad set of Asia-Pacific ad networks who want mobile, web, and offline attribution unified.

Pricing

Core plan starts at $40+/month for 500K included data points, then a per-data-point overage rate; Growth is priced by MAU or installs and is custom quoted.

Plan Price Notes
Core From $40/month 500K data points included, then $0.0001 per data point; 30-day free trial
Growth Custom quote Priced by MAU or installs; volume-based; supports 330+ networks

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Mobile, web, and offline attribution in one data model
  • SKAdNetwork and AdAttributionKit aggregation (iOS)
  • Privacy Sandbox Attribution Reporting API support (Android)
  • Fraud protection
  • Deep linking
  • Cross-channel journey tracking
  • Support for 330+ ad networks (Growth plan)

Integrations

Profile last reviewed September 21, 2026

Alternatives

AppsFlyer Large mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud protection, and incrementality testing. Adjust AppLovin-owned mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud prevention, and incrementality testing. Singular Mobile measurement partner unifying SKAdNetwork/AdAttributionKit attribution with full ad-network cost aggregation and built-in fraud prevention. Branch Deep linking-first mobile measurement partner with SKAdNetwork/AdAttributionKit attribution and web-to-app conversion tools.

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Terms to know

Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Data modeling The practice of organizing data into entities, relationships and schemas that make it accurate and efficient to query. Deep linking A link that opens an app directly to a specific piece of content or screen, instead of the app's default landing page. Mobile measurement partner (MMP) A third-party platform that attributes app installs and in-app events to the marketing source that drove them. SKAdNetwork (SKAN) Apple's privacy-preserving framework for attributing iOS app installs without identifying individual users or devices.

Related guides

How to choose a mobile attribution partner Every MMP now runs on the same SKAdNetwork/Privacy Sandbox constraints; pick by fraud handling, cost data and what else the vendor bundles in.