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Tools
Mobile attribution (MMPs)
7 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Adjust AppLovin-owned mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud prevention, and incrementality testing. | Quote only | No | No |
| Airbridge Mobile, web and offline attribution in one data model, strong in Asia-Pacific, with SKAdNetwork/AdAttributionKit and Privacy Sandbox support. | Usage-based | No | No |
| AppsFlyer Large mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud protection, and incrementality testing. | Free tier + paid | Yes | No |
| Branch Deep linking-first mobile measurement partner with SKAdNetwork/AdAttributionKit attribution and web-to-app conversion tools. | Quote only | No | No |
| Kochava Mobile measurement partner pairing SKAdNetwork/AdAttributionKit attribution with a first-party data warehouse and marketing mix modeling. | Free tier + paid | Yes | No |
| Singular Mobile measurement partner unifying SKAdNetwork/AdAttributionKit attribution with full ad-network cost aggregation and built-in fraud prevention. | Free tier + paid | Yes | No |
| Tenjin Game-focused mobile measurement partner bundling SKAdNetwork conversion-value management and ad cost aggregation in one plan. | Free tier + paid | Yes | No |