Install
Branch alternatives
4 tools to consider instead of Branch, shown against it.
| Branch | AppsFlyer | Adjust | Singular | Airbridge | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vendor | Branch Metrics, Inc. | AppsFlyer Ltd. | Adjust GmbH (an AppLovin company) | Singular Labs, Inc. | AB180, Inc. | ||||||||||||||||
| Pricing model | Quote only | Free tier + paid plans | Quote only | Free tier + paid plans | Usage-based | ||||||||||||||||
| Free tier | — | Yes | — | Yes | No | ||||||||||||||||
| Deployment | Cloud | Cloud | Cloud | Cloud | Cloud | ||||||||||||||||
| Open source | No | No | No | No | No | ||||||||||||||||
| Best for | Apps that need deep linking and web-to-app conversion alongside standard SKAdNetwork attribution. | Advertisers running paid mobile UA across many networks who need SKAdNetwork-era attribution plus fraud protection. | App publishers who want SKAdNetwork/Privacy Sandbox attribution plus fraud prevention from a single MMP. | Marketing teams that want attribution and full ad-spend cost aggregation reported together by default. | Teams running UA across a broad set of Asia-Pacific ad networks who want mobile, web, and offline attribution unified. | ||||||||||||||||
| Pricing | Basics, Essentials, and Enterprise tiers are all sold through a demo/sales conversation; no self-serve prices are published. Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted. | Zero plan is free for owned-media measurement with 12K free conversions in year one; Growth is pay-as-you-go per conversion after that; Enterprise is custom quoted for scaled paid campaigns.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Pricing is not published on the vendor's pricing page; plans are quoted per account based on conversion volume and which modules (attribution, fraud prevention, incrementality) are included. Pricing has not been verified yet — see the vendor's site. | Free plan covers 15,000 paid conversions at $0/conversion; Growth is $0.05 per conversion with added support; Enterprise is a custom-quoted plan with cross-device attribution and SSO.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Core plan starts at $40+/month for 500K included data points, then a per-data-point overage rate; Growth is priced by MAU or installs and is custom quoted.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | ||||||||||||||||
| Features |
|
|
|
|
|