Mobile attribution (MMPs) · Adjust GmbH (an AppLovin company)

Adjust

AppLovin-owned mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud prevention, and incrementality testing.

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Adjust is a mobile measurement partner, part of AppLovin since 2022, offering attribution, fraud prevention, and marketing analytics for app publishers. It aggregates Apple's SKAdNetwork and AdAttributionKit conversion-value postbacks for iOS measurement and supports the Google Privacy Sandbox's Attribution Reporting API for Android as device identifiers are restricted, alongside deterministic measurement where consent allows. Adjust's Automate and incrementality tools let advertisers test the true lift of a channel against a holdout group rather than relying on attributed conversions alone, and its data can feed marketing mix modeling for cross-channel budget decisions. Being under the same parent as AppLovin's ad network raises measurement-neutrality questions some advertisers weigh, but Adjust continues to operate as an independent product across the wider ad-network ecosystem. Pricing is not published and is quoted per account based on volume and modules.

At a glance

Vendor Adjust GmbH (an AppLovin company)
Pricing model Quote only
Free tier —
Deployment Cloud
Open source No
Best for App publishers who want SKAdNetwork/Privacy Sandbox attribution plus fraud prevention from a single MMP.

Pricing

Pricing is not published on the vendor's pricing page; plans are quoted per account based on conversion volume and which modules (attribution, fraud prevention, incrementality) are included.

Pricing has not been verified yet — see the vendor's site.

Features

  • Mobile attribution across paid and organic channels
  • SKAdNetwork and AdAttributionKit aggregation (iOS)
  • Privacy Sandbox Attribution Reporting API support (Android)
  • Fraud prevention (Adjust Protect)
  • Incrementality testing
  • Deep linking
  • Marketing analytics and reporting dashboards
  • Audience segmentation and automation (Adjust Automate)

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

AppsFlyer Large mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud protection, and incrementality testing. Branch Deep linking-first mobile measurement partner with SKAdNetwork/AdAttributionKit attribution and web-to-app conversion tools. Singular Mobile measurement partner unifying SKAdNetwork/AdAttributionKit attribution with full ad-network cost aggregation and built-in fraud prevention. Kochava Mobile measurement partner pairing SKAdNetwork/AdAttributionKit attribution with a first-party data warehouse and marketing mix modeling.

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Terms to know

Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Incrementality testing An experiment measuring the true causal lift of a marketing activity by comparing it against a held-out control. Marketing mix modeling A statistical technique estimating how much each marketing channel and external factor contributes to results. Deep linking A link that opens an app directly to a specific piece of content or screen, instead of the app's default landing page. Holdout group A segment of users deliberately kept out of a treatment, campaign or feature, so its true incremental impact can be measured against them. Mobile measurement partner (MMP) A third-party platform that attributes app installs and in-app events to the marketing source that drove them.

Related guides

How to choose a mobile attribution partner Every MMP now runs on the same SKAdNetwork/Privacy Sandbox constraints; pick by fraud handling, cost data and what else the vendor bundles in.