Mobile attribution (MMPs) · Singular Labs, Inc.

Singular

Mobile measurement partner unifying SKAdNetwork/AdAttributionKit attribution with full ad-network cost aggregation and built-in fraud prevention.

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Singular is a mobile measurement partner that emphasizes unifying attribution with cost data from every ad network into one reporting layer, using full-spectrum cost aggregation and creative-level reporting to tie spend directly to attributed outcomes, including SKAdNetwork and AdAttributionKit conversions on iOS. On Android, Singular has adapted its SDK and server-side measurement to work within Google's Privacy Sandbox constraints as raw device identifiers become unavailable. Fraud prevention is built into every plan rather than sold separately, and Singular also offers ad-monetization reporting for measuring both user acquisition spend and in-app ad revenue on the same platform. Pricing is unusually transparent for an MMP: published per-conversion rates on Free and Growth plans, with Enterprise reserved for advanced features like cross-device attribution and private cloud.

At a glance

Vendor Singular Labs, Inc.
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Marketing teams that want attribution and full ad-spend cost aggregation reported together by default.

Pricing

Free plan covers 15,000 paid conversions at $0/conversion; Growth is $0.05 per conversion with added support; Enterprise is a custom-quoted plan with cross-device attribution and SSO.

Plan Price Notes
Free $0/conversion 15,000 paid conversions included
Growth $0.05/conversion Adds technical support and 1-on-1 onboarding
Enterprise Custom quote Adds cross-device attribution, 365-day cohorts, SSO, private cloud option

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Mobile attribution with full cost aggregation
  • SKAdNetwork and AdAttributionKit measurement (iOS)
  • Privacy Sandbox-adapted Android measurement
  • Built-in fraud prevention
  • Ad monetization/ROI analytics
  • Deep linking
  • Creative-level reporting
  • Cross-device attribution (Enterprise)

Integrations

Profile last reviewed September 21, 2026

Alternatives

AppsFlyer Large mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud protection, and incrementality testing. Adjust AppLovin-owned mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud prevention, and incrementality testing. Kochava Mobile measurement partner pairing SKAdNetwork/AdAttributionKit attribution with a first-party data warehouse and marketing mix modeling. Tenjin Game-focused mobile measurement partner bundling SKAdNetwork conversion-value management and ad cost aggregation in one plan.

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Terms to know

Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Deep linking A link that opens an app directly to a specific piece of content or screen, instead of the app's default landing page. Mobile measurement partner (MMP) A third-party platform that attributes app installs and in-app events to the marketing source that drove them. SKAdNetwork (SKAN) Apple's privacy-preserving framework for attributing iOS app installs without identifying individual users or devices.

Related guides

How to choose a mobile attribution partner Every MMP now runs on the same SKAdNetwork/Privacy Sandbox constraints; pick by fraud handling, cost data and what else the vendor bundles in.