Product analytics · Pendo.io, Inc.

Pendo

Product analytics paired with no-code in-app guides, surveys and onboarding flows built from the same usage data.

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Pendo pairs product analytics with in-app guides, so the same platform that shows where users get stuck can also build the walkthrough, tooltip, or resource center that fixes it. Product teams use it to track feature adoption, build funnels and retention reports, and layer targeted onboarding flows, surveys, and NPS prompts on top of the same usage data, without a separate tool for engagement campaigns. Session replay, sentiment analysis, and an AI layer (Pendo Novus, in open beta) sit alongside the core analytics for investigating individual user journeys. Pendo is delivered as a cloud SaaS product, integrates with CRMs and support tools, and prices around monthly active users rather than events, with a free tier for small products and custom-quoted tiers for the analytics, guide, and orchestration modules that scale with usage.

At a glance

Vendor Pendo.io, Inc.
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Product teams that want to guide users in-app and measure whether the guidance actually worked.

Pricing

Free plan caps at 500 MAUs; Base, Core and Ultimate tiers scale with custom MAU volume and are quoted individually; a free AI-native Novus beta runs alongside.

Plan Price Notes
Free Free Up to 500 monthly active users; product analytics and in-app guides
Base Custom quote Custom MAU volume; product analytics and in-app guides
Core Custom quote Adds session replay; marked most popular
Ultimate Custom quote Adds sentiment surveys, Orchestrate, Listen, and data sync

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Product usage analytics (funnels, retention, paths)
  • In-app guides, walkthroughs, and tooltips
  • NPS and sentiment surveys
  • Session replay
  • Feature adoption tracking
  • AI-assisted insights (Pendo Novus, beta)
  • Roadmapping and feedback collection (Listen)
  • Data sync to external warehouses

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Heap Product analytics built on autocapture, recording every user interaction so events can be defined retroactively instead of pre-instrumented. Userpilot SaaS-focused product analytics with no-code in-app onboarding flows, checklists and surveys built for activation. Gainsight PX Product analytics and in-app guides bundled with Gainsight's customer success platform for adoption and health scoring. Mixpanel Cloud-based product analytics platform for event tracking, funnels, retention, session replay, and experimentation.

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Terms to know

Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Retention analysis The study of how many users keep returning to and engaging with a product after their first use. Net Promoter Score (NPS) A single-question survey score that gauges customer loyalty by asking how likely someone is to recommend a company. Feature adoption The share of eligible users who take up and continue using a specific feature after its release. Sentiment analysis Using NLP to classify text as positive, negative, or neutral, so large volumes of comments or reviews can be scored automatically.

Related guides

How to choose a product analytics tool Product analytics tools split by how events get captured, who reads them, and whether in-app engagement is bundled in — decide those first.