Product analytics · Mixpanel, Inc.

Mixpanel

Cloud-based product analytics platform for event tracking, funnels, retention, session replay, and experimentation.

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Mixpanel is a cloud-based product analytics platform that helps product, growth, and engineering teams understand how users interact with web and mobile applications. It tracks user-defined events and lets teams build funnels, retention curves, and cohort reports without writing SQL. The platform includes session replay for reviewing individual user sessions, feature flags and A/B testing for controlled experiments, and natural-language and AI-assisted analysis tools for surfacing trends. Mixpanel connects to data warehouses and CDPs for importing existing event data, and exposes an API and MCP server for use from Slack, Claude, ChatGPT, and Cursor. It is delivered entirely as a hosted SaaS product, with a free tier for low event volumes and usage-based pricing that scales with monthly tracked events and session replays.

At a glance

Vendor Mixpanel, Inc.
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Product and growth teams tracking user engagement and running in-product experiments.

Pricing

Free plan covers low event volumes; Growth scales with monthly events via an online calculator; Enterprise is custom-quoted.

Plan Price Notes
Free Free forever Unlimited seats; up to 1M events/month; 10K session replays/month; funnels & retention analysis
Growth Starts at $0, usage-based Up to 20M events/month; volume discounts; save with annual billing; unlimited saved cohorts and reports
Enterprise Custom quote Up to 1T events/month; custom replay and experiment volumes; dedicated success team

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Features

  • Event-based product analytics
  • Funnel analysis
  • Retention analysis
  • Session replay
  • A/B testing and feature flags
  • Metric Trees for root-cause analysis
  • AI-powered analytics agents
  • Data warehouse and CDP connectors

Integrations

Profile last reviewed September 19, 2026

Head to head

Alternatives

Amplitude Cloud-based digital analytics platform for event tracking, behavioral cohorts, session replay, and feature experimentation. PostHog Open-source product analytics suite combining event analytics, session replay, feature flags, experiments and error tracking. Google Analytics 4 Google's free, event-based web and app analytics platform with machine-learning-driven insights and cross-platform reporting.

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Terms to know

Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Retention analysis The study of how many users keep returning to and engaging with a product after their first use. Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. A/B testing A controlled experiment that compares two variants to measure which one produces a better outcome. Agentic analytics The use of AI agents that autonomously plan and execute multi-step analytics work, such as investigating a metric change.

Related guides

Behavioral event data, explained How product and marketing teams turn raw clicks and actions into events, and what separates a usable event stream from a noisy one. How to analyze a conversion funnel Building a funnel in SQL, choosing ordered vs unordered steps, and the ways funnels quietly mislead once you trust them too far. How to choose a product analytics tool Product analytics tools split by how events get captured, who reads them, and whether in-app engagement is bundled in — decide those first. How to define a north star metric What makes a north star metric useful rather than decorative, the input metrics and guardrails around it, and examples by business model. How to run a cohort retention analysis How to build a retention cohort table in SQL, read the curve it produces, and avoid the comparisons that quietly mislead. How to write a tracking plan A practical method for defining events, properties, naming conventions, ownership and QA before anyone ships an instrumentation line.