Mailchimp alternatives

3 tools to consider instead of Mailchimp, shown against it.

Mailchimp Klaviyo Twilio SendGrid OneSignal
Vendor Intuit Mailchimp Klaviyo Twilio OneSignal
Pricing model Free tier + paid plans Usage-based Usage-based Usage-based
Free tier Yes Yes No Yes
Deployment Cloud Cloud Cloud Cloud
Open source No No No No
Best for Small businesses that want straightforward email marketing and reporting without lifecycle-grade holdout testing. Ecommerce brands wanting revenue-attributed email/SMS reporting without a separate analytics tool. Engineering teams that need reliable transactional email delivery with deliverability reporting, not lifecycle campaign analytics. Mobile and web apps that need push-centric multi-channel messaging with usage-based pricing and a real free tier.
Pricing

Free up to 250 contacts; paid tiers scale by contact count with a first-year discount above 10,000 contacts.

Free $0/month
Essentials from $13/month
Standard from $20/month
Premium from $350/month

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Priced by number of profiles (contacts); the free tier covers up to 250 profiles, and cost rises with list size via an interactive calculator rather than static tiers.

Free $0/month

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Priced by monthly email volume with per-email overage fees; starts with a 60-day free trial rather than a permanent free tier.

Free Trial $0/month
Essentials from $19.95/month
Pro from $89.95/month
Premier custom

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Free up to 1,000 push MAU and 10,000 monthly email sends; paid tiers add a platform fee plus per-MAU/per-send usage pricing.

Free $0/month
Growth from $19/month
Professional custom
Enterprise custom

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features
  • Drag-and-drop campaign builder
  • Subject-line and content A/B testing
  • Revenue reporting for connected stores
  • Audience segmentation
  • Prebuilt automation journeys
  • 300+ integrations on paid plans
  • SMS marketing add-on
  • Revenue attribution by campaign and flow
  • Holdout groups to measure incremental flow/campaign lift
  • Cohort and segment performance reporting
  • Deliverability monitoring
  • Predictive analytics (CLV, churn risk)
  • Prebuilt automation flows
  • SMS and email in one platform
  • Deliverability and inbox-placement analytics
  • Bounce and spam-report monitoring
  • Dedicated IP options
  • Email API and SMTP relay
  • Marketing Campaigns module (sold separately)
  • Webhook event tracking
  • Subuser and team management
  • Push, email, SMS and in-app messaging in one platform
  • A/B testing for message variants
  • Delivery and click-through reporting by channel
  • Automated journeys
  • Segment builder
  • Usage-based pricing by channel
  • REST API and SDKs for mobile/web

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