LiveRamp alternatives

3 tools to consider instead of LiveRamp, shown against it.

LiveRamp FullContact TransUnion TruAudience Merkle Merkury
Vendor LiveRamp Holdings, Inc. FullContact, Inc. TransUnion Merkle (Dentsu)
Pricing model Quote only Quote only Quote only Quote only
Free tier No No No No
Deployment Cloud Cloud Cloud Cloud
Open source No No No No
Best for Brands needing one consistent, privacy-conscious identifier to connect CRM data to advertising and measurement partners. Ad-tech platforms and brands needing privacy-preserving identity matching via API rather than a full marketing suite. Advertisers wanting an identity graph backed by a large offline consumer data asset, with attribution built in. Brands already working with Merkle/Dentsu on media or CX who want identity resolution bundled into that relationship.
Pricing

Enterprise pricing quoted per engagement; no public price list.

Pricing has not been verified yet — see the vendor's site.

No public pricing; all plans are quoted after contacting sales.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Enterprise pricing quoted per engagement; no public price list.

Pricing has not been verified yet — see the vendor's site.

Enterprise pricing quoted per engagement, typically bundled with Merkle service agreements.

Pricing has not been verified yet — see the vendor's site.

Features
  • RampID pseudonymous identity resolution
  • Cross-channel, cross-device identity matching
  • Partner network for reach and data enrichment
  • Onboarding of offline/CRM data into digital identifiers
  • Consent and governance controls for data use
  • Integration with LiveRamp Clean Room for collaborative analysis
  • Resolve API: multi-signal identity matching
  • Enrich API: demographic and firmographic append
  • Identity Streme for real-time/streaming resolution
  • Hashed input/output for privacy-by-design matching
  • Zero data retention option for regulated customers
  • Customer recognition across anonymous and known touchpoints
  • Identity resolution against TransUnion's offline identity graph
  • Cross-channel media measurement and attribution
  • Audience targeting and frequency management
  • Data onboarding for CRM and first-party records
  • Household- and individual-level linking
  • Marketing-permissible data use separate from credit files
  • Identity graph combining first-party, offline and behavioral data
  • Customer record unification across owned channels
  • Matching to advertising identifiers for media activation
  • Integration with Merkle's measurement and personalization tools
  • Household- and individual-level identity linking
  • Data onboarding for CRM and loyalty data

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