Klaviyo alternatives

3 tools to consider instead of Klaviyo, shown against it.

Klaviyo MoEngage Customer.io Mailchimp
Vendor Klaviyo MoEngage Customer.io Intuit Mailchimp
Pricing model Usage-based Quote only Usage-based Free tier + paid plans
Free tier Yes No No Yes
Deployment Cloud Cloud Cloud Cloud
Open source No No No No
Best for Ecommerce brands wanting revenue-attributed email/SMS reporting without a separate analytics tool. Mobile-app-first consumer brands wanting cross-channel engagement analytics in one dashboard. Product and lifecycle teams that want messaging tied directly to event data without buying a full enterprise CDP-plus-engagement suite. Small businesses that want straightforward email marketing and reporting without lifecycle-grade holdout testing.
Pricing

Priced by number of profiles (contacts); the free tier covers up to 250 profiles, and cost rises with list size via an interactive calculator rather than static tiers.

Free $0/month

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Quote-only; no public tiers, contact-volume brackets or prices on the vendor's pricing page.

Pricing has not been verified yet — see the vendor's site.

Priced by the maximum number of uniquely identified profiles/objects, across four tiers with annual billing; exact dollar figures are not published statically.

Pricing has not been verified yet — see the vendor's site.

Free up to 250 contacts; paid tiers scale by contact count with a first-year discount above 10,000 contacts.

Free $0/month
Essentials from $13/month
Standard from $20/month
Premium from $350/month

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features
  • Revenue attribution by campaign and flow
  • Holdout groups to measure incremental flow/campaign lift
  • Cohort and segment performance reporting
  • Deliverability monitoring
  • Predictive analytics (CLV, churn risk)
  • Prebuilt automation flows
  • SMS and email in one platform
  • Cross-channel campaign orchestration (push, email, SMS, in-app, web)
  • A/B testing for in-app/web personalization
  • Customer journey builder
  • Predictive segmentation
  • Real-time engagement dashboards
  • Transactional/informational messaging (Inform)
  • AI-assisted content recommendations
  • Event-triggered messaging workflows
  • A/B and multivariate testing
  • Conversion tracking
  • Cross-channel campaigns (email, SMS, push, in-app)
  • Segment builder on live customer data
  • Premium and Enterprise dedicated support tiers
  • API and data-pipeline integrations
  • Drag-and-drop campaign builder
  • Subject-line and content A/B testing
  • Revenue reporting for connected stores
  • Audience segmentation
  • Prebuilt automation journeys
  • 300+ integrations on paid plans
  • SMS marketing add-on

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