Mobile attribution (MMPs) · Kochava Inc.

Kochava

Mobile measurement partner pairing SKAdNetwork/AdAttributionKit attribution with a first-party data warehouse and marketing mix modeling.

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Kochava is a mobile measurement partner that pairs attribution with a real-time, first-party data warehouse (the Kochava Collective and its Data Sandbox tooling), aimed at advertisers who want to own and query raw event data rather than only view vendor-hosted dashboards. It aggregates Apple's SKAdNetwork and AdAttributionKit postbacks for iOS and adapts its Android measurement approach to Google's Privacy Sandbox as device-level identifiers become unavailable. Kochava's marketing mix modeling and Atlas Performance products sit alongside its core attribution to help advertisers validate channel-level spend against incremental outcomes rather than relying on click attribution alone. Kochava publishes some self-serve pricing, unusual among enterprise MMPs: a free tier for low conversion volumes, and Foundation and Enterprise plans priced from a flat monthly minimum that scales with conversions or MAU.

At a glance

Vendor Kochava Inc.
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Advertisers who want attribution plus a queryable first-party data warehouse and MMM in one vendor.

Pricing

Free App Analytics covers up to 10K conversions/month; Foundation starts at $500/month for 33K conversions; Enterprise starts at $2,000/month for 200K MAU; additional strategic and MMM services are custom quoted.

Plan Price Notes
Free App Analytics $0/month Up to 10,000 conversions/month
Foundation From $500/month Up to 33,000 conversions/month
Enterprise From $2,000/month Up to 200,000 MAU/month

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Mobile attribution (SKAdNetwork, AdAttributionKit, Privacy Sandbox)
  • First-party data warehouse and Data Sandbox
  • Marketing mix modeling
  • Fraud prevention
  • Deep linking
  • Real-time reporting APIs
  • Search Ads Maven (Apple Search Ads management)
  • Cost aggregation across ad networks

Integrations

Profile last reviewed September 21, 2026

Alternatives

AppsFlyer Large mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud protection, and incrementality testing. Adjust AppLovin-owned mobile measurement partner offering SKAdNetwork/AdAttributionKit attribution, fraud prevention, and incrementality testing. Singular Mobile measurement partner unifying SKAdNetwork/AdAttributionKit attribution with full ad-network cost aggregation and built-in fraud prevention. Tenjin Game-focused mobile measurement partner bundling SKAdNetwork conversion-value management and ad cost aggregation in one plan.

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Terms to know

Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Marketing mix modeling A statistical technique estimating how much each marketing channel and external factor contributes to results. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Data warehouse A centralized, structured database optimized for fast historical reporting rather than day-to-day transactions. Deep linking A link that opens an app directly to a specific piece of content or screen, instead of the app's default landing page. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources.

Related guides

How to choose a mobile attribution partner Every MMP now runs on the same SKAdNetwork/Privacy Sandbox constraints; pick by fraud handling, cost data and what else the vendor bundles in.