Install
Tools
Advertising analytics
7 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Adalysis PPC auditing and split-testing tool that automatically checks Google and Microsoft Ads accounts against best-practice rules. | Usage-based | No | No |
| Adbeat Competitive ad intelligence tool that shows where competitors run display, native and programmatic ads and estimates their spend. | Free tier + paid | Yes | No |
| DoubleVerify Ad verification and brand safety platform that measures viewability, fraud and content-context risk, not campaign performance. | Quote only | No | No |
| Integral Ad Science Ad verification and brand safety platform measuring viewability, fraud and content suitability, DoubleVerify's main rival. | Quote only | No | No |
| Madgicx AI-driven ad management and analytics platform centered on Meta Ads, with automation for creative, targeting and budget decisions. | Usage-based | No | No |
| Optmyzr PPC management and optimization platform with automated rule-based scripts, audits and reporting for search and shopping ads. | Usage-based | No | No |
| Pathmatics Omnichannel competitive ad intelligence platform tracking competitor spend, creatives and targeting across digital channels. | Quote only | No | No |