Advertising analytics · Sensor Tower
Pathmatics
Omnichannel competitive ad intelligence platform tracking competitor spend, creatives and targeting across digital channels.
Pathmatics is a competitive digital-advertising intelligence platform, now owned by Sensor Tower, that shows how much brands, agencies and publishers spend across social, display, video and mobile/OTT/CTV advertising, alongside the actual creatives, messaging, calls-to-action and estimated audience targeting used. It is a market-research tool rather than a campaign-management or in-flight optimization product: teams use it to benchmark competitor spend and share of voice, track seasonal ad trends, or scope a new market before entering it. It overlaps with Adbeat on display and programmatic ad intelligence but has broader reach into social and mobile/CTV placements, reflecting its integration into Sensor Tower's wider app and mobile advertising data business.
At a glance
| Vendor | Sensor Tower |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Brands and agencies benchmarking competitor ad spend and creative strategy across social, display and video/CTV. |
Pricing
No pricing shown publicly; the vendor requires a demo request or sales contact for pricing.
Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.
Features
- Competitor ad spend and impression estimates across channels
- Creative, messaging and CTA benchmarking
- Audience targeting estimates
- Share-of-voice and seasonal trend tracking
- Coverage across social, display, video and mobile/OTT/CTV
- Publisher and campaign-level breakdowns
Profile last reviewed September 21, 2026