Advertising analytics · Optmyzr

Optmyzr

PPC management and optimization platform with automated rule-based scripts, audits and reporting for search and shopping ads.

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Optmyzr is a pay-per-click management layer built on top of Google Ads, Microsoft Advertising and Amazon Ads, offering automated rule-based bid and budget management, account audits (structure, quality score, wasted spend), and white-label client reporting. It is aimed at PPC managers and agencies running many accounts who need repeatable optimization workflows and audit checklists rather than a from-scratch scripting environment. It competes most directly with Adalysis on account auditing and testing, and overlaps with Madgicx on automation, though Optmyzr's roots and strongest coverage remain in Google and Microsoft search/shopping campaigns rather than Meta's ad stack. Pricing on its own site is presented through a dynamic calculator tied to monthly ad spend rather than a fixed published price list.

At a glance

Vendor Optmyzr
Pricing model Usage-based
Free tier No
Deployment Cloud
Open source No
Best for PPC managers and agencies running many search/shopping accounts who want repeatable, rule-based optimization workflows.

Pricing

Priced by managed monthly ad spend via a calculator on the site; plan names (Essentials, Premium, Enterprise) are shown but no numeric figures are displayed without selecting a spend range.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • Rule-based bid and budget automation scripts
  • Account structure and quality-score audits
  • Search term and wasted-spend analysis
  • White-label client reporting
  • A/B ad testing across campaigns
  • PPC Investigator anomaly detection

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Adalysis PPC auditing and split-testing tool that automatically checks Google and Microsoft Ads accounts against best-practice rules. Madgicx AI-driven ad management and analytics platform centered on Meta Ads, with automation for creative, targeting and budget decisions.

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Terms to know

Click-through rate The percentage of people who click a link, ad, or search result out of everyone who saw it. Conversion rate The proportion of sessions, users, or clicks that complete a defined goal, such as a purchase or signup. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Anomaly detection Identifying data points or patterns that deviate significantly from expected or normal behavior.

Related guides

How to choose an advertising analytics tool This category covers three unrelated jobs — running campaigns, verifying an impression was real, and watching competitors — name which one you need first.