Video & streaming analytics · Vimeo, Inc.

Vimeo

Audience and engagement analytics built into Vimeo's hosting, OTT and enterprise video products, gated by plan tier.

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Vimeo's analytics are bundled into its video hosting, OTT and enterprise products rather than sold as a separate tool. The free tier shows basic view and impression counts; paid plans (Business, Premium/Advanced, Enterprise) unlock an Engagement Hub with watch time, audience retention curves, session and completion data, and rankings of top-performing videos, plus device and geographic breakdowns. Vimeo OTT customers get a separate streaming analytics dashboard covering content, revenue and subscriber behavior for movies, series and live events. As with JW Player, the emphasis is audience and revenue engagement rather than playback-quality diagnostics like rebuffering or bitrate, which Vimeo does not report on.

At a glance

Vendor Vimeo, Inc.
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Businesses already hosting video on Vimeo who want engagement analytics without adding a separate tool.

Pricing

Free plan gives basic view counts; detailed engagement analytics require a Business plan or higher.

Pricing has not been verified yet — see the vendor's site.

Features

  • Watch time and audience retention curves
  • View, session and completion-rate tracking
  • Top-video and top-content ranking
  • Device and geographic breakdowns
  • OTT-specific dashboard for revenue and subscriber behavior
  • Live-event viewer reporting (registrations, rewatches, Q&A interaction)

Profile last reviewed September 21, 2026

Head to head

Alternatives

Brightcove Audience and content-performance analytics built into Brightcove's video hosting and OTT platform for media and enterprise publishers. JWX Audience and engagement analytics built into the JW Player video platform, now part of JWX after its 2024 merger with Connatix. Mux Data Quality-of-experience monitoring sold alongside Mux's video hosting API, tracking rebuffering, startup time and errors per view.

Vimeo in the index now

Terms to know

Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate. Retention analysis The study of how many users keep returning to and engaging with a product after their first use. Watch time The total minutes viewers spend watching a piece of video content, a key ranking and monetization signal on video platforms.

Related guides

How to choose a video and streaming analytics tool Playback-quality monitoring and audience-engagement reporting are different jobs sold by different vendors — know which one you're missing.