Video & streaming analytics · Mux

Mux Data

Quality-of-experience monitoring sold alongside Mux's video hosting API, tracking rebuffering, startup time and errors per view.

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Mux Data is the analytics layer of Mux's video infrastructure business: a lightweight SDK ships playback events from any player (Mux-hosted or third-party) and reports quality-of-experience metrics — rebuffering ratio, video start time, playback failures, bitrate — plus basic engagement data like view counts and watch time. It is bundled at no extra cost for video hosted on Mux, and available standalone for video hosted elsewhere. Unlike Conviva or NPAW, which are independent measurement layers, Mux Data is one part of a developer-first video platform that also includes encoding and delivery, so it is generally chosen by engineering teams already building on Mux rather than bought as a separate measurement product.

At a glance

Vendor Mux
Pricing model Usage-based
Free tier Yes
Deployment Cloud
Open source No
Best for Engineering teams already hosting video on Mux, or wanting a low-cost, self-serve QoE SDK for a custom player.

Pricing

Free up to 100k monthly views, then billed per 1,000 views; a flat monthly plan unlocks higher volume and monitoring features.

Plan Price Notes
Pay as you go free for 100k views/month, then $0.60/1,000 views included at no extra cost for video hosted on Mux
Media $499/month includes 1M monthly views, then $0.50/1,000 additional views; adds monitoring dashboard and data exports
Custom Media custom for 4M+ monthly views; unlimited users, custom dashboards

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Player-agnostic SDK for web, mobile and OTT/smart TV
  • Rebuffering, startup time, bitrate and error tracking
  • Real-time operations monitoring dashboard (Media plan)
  • View and watch-time engagement metrics
  • Data export to CSV and via API
  • Alerting on playback error spikes

Integrations

Profile last reviewed September 21, 2026

Alternatives

Conviva Independent, census-based streaming measurement covering quality of experience and audience size across every device and CDN. NPAW Independent streaming analytics suite (built on Youbora) covering QoE, audience, CDN and advertising performance in real time. Bitmovin Analytics Player-side QoE analytics from Bitmovin, giving segment-level detail on startup time, buffering and bitrate adaptation.

Mux Data in the index now

Terms to know

Data observability Continuous automated monitoring of pipelines and datasets to catch freshness, volume and quality problems early. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Analytics engineer A role that builds and maintains the transformed, tested data models analysts and dashboards rely on. Watch time The total minutes viewers spend watching a piece of video content, a key ranking and monetization signal on video platforms.

Related guides

How to choose a video and streaming analytics tool Playback-quality monitoring and audience-engagement reporting are different jobs sold by different vendors — know which one you're missing. Image and video analytics, explained How pictures and video become structured data — computer vision, the labeled training data it depends on, and how streaming teams measure watch quality.