Video & streaming analytics · JWX

JWX

Audience and engagement analytics built into the JW Player video platform, now part of JWX after its 2024 merger with Connatix.

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JW Player's analytics — now sold under the JWX brand after JW Player merged with Connatix in 2024 and rebranded again in December 2025 — are part of a video hosting, delivery and monetization platform rather than a standalone measurement product. Dashboards report plays, ad impressions, completion rates (25/50/75%/complete), average time watched and minutes delivered, broken down by geography, device and platform, with a query API for account-level and per-video metrics and custom report building. The focus is audience and engagement measurement for publishers monetizing video content, rather than the deep playback-quality diagnostics (rebuffering, bitrate) that dedicated QoE tools like Conviva or Mux Data specialize in.

At a glance

Vendor JWX
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Publishers already using JWX/JW Player for hosting and monetization who need built-in audience and engagement reporting.

Pricing

Usage-based pricing (hours managed, GB delivered) quoted per plan tier; no public dollar figures are listed.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • Completion-rate tracking (25%, 50%, 75%, complete)
  • Average time watched and minutes delivered metrics
  • Geography, device and platform breakdowns
  • Real-time analytics dashboard
  • Custom report builder
  • Analytics Metrics API for account- and video-level data

Profile last reviewed September 21, 2026

Alternatives

Vimeo Audience and engagement analytics built into Vimeo's hosting, OTT and enterprise video products, gated by plan tier. Brightcove Audience and content-performance analytics built into Brightcove's video hosting and OTT platform for media and enterprise publishers. Mux Data Quality-of-experience monitoring sold alongside Mux's video hosting API, tracking rebuffering, startup time and errors per view.

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Terms to know

Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal.

Related guides

How to choose a video and streaming analytics tool Playback-quality monitoring and audience-engagement reporting are different jobs sold by different vendors — know which one you're missing.