Video & streaming analytics · Brightcove

Brightcove

Audience and content-performance analytics built into Brightcove's video hosting and OTT platform for media and enterprise publishers.

Visit Brightcove Alternatives

Brightcove Analytics is the reporting layer of Brightcove's Video Cloud hosting platform, aimed at media companies and enterprises publishing video at scale. Built-in reports cover video views, impressions, play rate, viewed minutes, unique viewers and Brightcove's proprietary Attention Index, comparing how the same video performs across different placements on a site or app. A separate Live module reports real-time concurrent viewers plus post-event geography and device breakdowns, and an open Analytics API lets customers build custom dashboards. Like Vimeo and JW Player, this is engagement and audience measurement bundled with hosting rather than a standalone QoE product, so it does not report rebuffering or bitrate the way Conviva or Mux Data do.

At a glance

Vendor Brightcove
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Media enterprises already on Brightcove Video Cloud who need built-in audience and placement analytics.

Pricing

Sold as part of Brightcove's Video Cloud/OTT contracts; no public pricing page was found.

Pricing has not been verified yet — see the vendor's site.

Features

  • Video views, impressions, play rate and viewed minutes
  • Proprietary Attention Index for cross-placement comparison
  • Unique viewer and engagement scoring
  • Live event analytics: concurrent viewers, geography, devices
  • Per-player and per-placement performance reports
  • Open Analytics API for custom dashboards

Profile last reviewed September 21, 2026

Head to head

Alternatives

Vimeo Audience and engagement analytics built into Vimeo's hosting, OTT and enterprise video products, gated by plan tier. JWX Audience and engagement analytics built into the JW Player video platform, now part of JWX after its 2024 merger with Connatix. Mux Data Quality-of-experience monitoring sold alongside Mux's video hosting API, tracking rebuffering, startup time and errors per view.

Brightcove in the index now

Terms to know

Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Audience measurement Quantifying how many people are exposed to media content and who they are, across TV, streaming, print, and digital.

Related guides

How to choose a video and streaming analytics tool Playback-quality monitoring and audience-engagement reporting are different jobs sold by different vendors — know which one you're missing.