Customer journey analytics · Usermaven

Usermaven

Privacy-friendly product and web analytics platform that maps user journeys, funnels and attribution for growth teams.

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Usermaven is a web and product analytics tool aimed at marketing and growth teams at small and mid-sized SaaS and ecommerce companies, positioned as a simpler, privacy-conscious alternative to Google Analytics and Mixpanel. It tracks website and in-product events automatically, then visualizes them as funnels, user journeys and cohort/retention views without requiring heavy manual event instrumentation. Its Scale tier adds multi-touch ad attribution and CRM revenue attribution, connecting marketing spend to downstream pipeline and revenue. It is cloud-hosted, GDPR-oriented, and does not require cookie consent banners for its core tracking, which distinguishes it from Adobe Customer Journey Analytics, a much larger enterprise platform built for combining many first-party data sources into cross-channel journey analysis.

At a glance

Vendor Usermaven
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for SaaS and ecommerce growth teams wanting journey analytics without heavy setup

Pricing

Monthly per-plan subscription with an annual discount; higher tier adds ad and CRM attribution.

Plan Price Notes
Growth $84/month 3 users, 3 workspaces, 5 years of data history
Scale $199/month unlimited users, adds paid-ads and CRM revenue attribution, 7 years of data history
Enterprise custom adds SSO, on-premises option, dedicated support

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Automatic event tracking (no manual instrumentation required)
  • User journey and funnel visualization
  • Cohort and retention analysis
  • Multi-touch paid ad attribution
  • CRM revenue attribution
  • Cookieless, privacy-friendly tracking
  • Email and Slack scheduled reports

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Adobe Customer Journey Analytics Enterprise analytics that stitches web, app, call-centre and offline data into cross-channel customer journeys.

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Terms to know

Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Retention analysis The study of how many users keep returning to and engaging with a product after their first use. Customer journey analytics Analyzing a customer's touchpoints across channels and time to understand and improve the full path to purchase and beyond. Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data.

Related guides

How to choose a customer journey analytics tool The decision is whether you need to see the whole cross-channel journey, decide what happens next inside it, or just measure a single product's funnel.