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Tools
Customer journey analytics
6 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Adobe Customer Journey Analytics Enterprise analytics that stitches web, app, call-centre and offline data into cross-channel customer journeys. | Quote only | No | No |
| Alterian Real-time CX platform combining journey analytics and orchestration, sold in tiers from a self-serve entry plan to enterprise. | Subscription | Yes | No |
| Genesys Journey Management Cross-channel journey mapping and analytics built into Genesys Cloud, absorbing the former standalone Pointillist product. | Subscription | No | No |
| Optimove AI-led marketing platform that unifies customer data and orchestrates multichannel journeys with predictive segmentation. | Quote only | No | No |
| Pega Customer Decision Hub Real-time decisioning engine that arbitrates the next-best-action across channels to orchestrate individual customer journeys. | Quote only | No | No |
| Usermaven Privacy-friendly product and web analytics platform that maps user journeys, funnels and attribution for growth teams. | Subscription | No | No |