Plausible Analytics alternatives

3 tools to consider instead of Plausible Analytics, shown against it.

Plausible Analytics Matomo Google Analytics 4 Piwik PRO
Vendor Plausible Insights OÜ InnoCraft / Matomo.org Google Piwik PRO
Pricing model Subscription Open source + paid options Free tier + paid plans Subscription
Free tier No Yes Yes No
Deployment Cloud, Self-hosted Cloud, Self-hosted Cloud Cloud
Open source Yes (AGPL-3.0) Yes (GPL-3.0) No No
Best for Website owners who want simple, privacy-first analytics without cookie banners. Organizations wanting Google Analytics-like reporting with full control over data hosting and privacy. Organizations of any size wanting free, Google-ecosystem-integrated web and app analytics. Organizations in regulated industries, such as healthcare, needing privacy- and compliance-focused analytics.
Pricing

Plausible Cloud is a paid subscription priced by monthly pageviews, with three plans starting at the 10k-pageview tier and a 30-day free trial; the codebase can also be self-hosted at no cost.

Starter $9/month
Growth $14/month
Business $19/month

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Self-hosted Community edition is free forever; Matomo Cloud is priced by monthly hits, and paid On-Premise editions add support and higher limits.

On-Premise Community Free
Cloud from $26/month (€22/month)
On-Premise Team €275/month (€230/month billed annually)
On-Premise Business €1,450/month (€1,209/month billed annually)

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Standard Google Analytics is free; the enterprise Analytics 360 tier requires contacting Google sales for a quote.

Standard Free

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Business has a published starting price for up to 2M actions a month; Enterprise has a published starting price, scales with usage, and is finalised by quote.

Business from €36/month
Enterprise from €366/month, billed annually

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Features
  • Cookieless, no-consent-banner tracking script
  • Single-page simplified dashboard
  • Goal and custom event conversion tracking
  • UTM campaign and referrer reporting
  • Funnels and user journey reports
  • Google Search Console integration
  • Self-hostable open-source codebase
  • Unsampled, complete data collection
  • Heatmaps and session recordings
  • A/B testing and personalization
  • Funnel and flow analysis
  • Cookieless / GDPR-oriented tracking options
  • Real-time visitor reporting
  • Custom event and goal tracking
  • Full data ownership via self-hosting
  • Event-based tracking across web and app
  • Cross-platform user journey reporting
  • Machine-learning-based predictive metrics
  • Audience building for remarketing
  • Exploration reports and custom funnels
  • BigQuery data export (free tier included)
  • Web analytics with customizable reports and dashboards
  • Built-in tag manager
  • Consent management platform
  • Customer data platform for data activation
  • Server-side tracking and tagging support
  • Real-time analytics and journey reporting
  • HIPAA-compliant hosting with business associate agreement

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