Conversation & speech analytics · Marchex
Marchex
AI-driven call analytics and call-tracking platform that attributes inbound calls to marketing campaigns.
Marchex is a marketing call analytics company, publicly traded, that helps advertisers and agencies track which campaigns, keywords and channels generate inbound phone calls and then analyse those calls for outcome and quality. Like Invoca and CallRail, it assigns trackable numbers to marketing touchpoints and uses speech AI to score call outcomes (conversions, lead quality, compliance) rather than analysing calls already handled by contact-centre agents for QA purposes. Marchex has more recently pushed into AI voice agents and conversation-driven customer acquisition, expanding beyond pure attribution reporting. It is cloud-delivered and used mainly by automotive, home services and other high call-volume verticals that spend heavily on paid channels and need to prove which spend produced a call.
At a glance
| Vendor | Marchex |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | High call-volume advertisers (automotive, home services) proving campaign-level call ROI |
Pricing
Custom pricing based on call volume and features; not published on the website.
Pricing has not been verified yet — see the vendor's site.
Features
- Call tracking and dynamic number insertion
- Campaign-level call attribution
- AI call scoring and lead quality detection
- AI voice agents for inbound calls
- Compliance monitoring
- Reporting dashboards for marketing ROI
- Spam/fraud call filtering
Integrations
Profile last reviewed September 21, 2026