Conversation & speech analytics · Invoca

Invoca

Marketing call-tracking and AI conversation analytics that attributes inbound phone calls back to ads and campaigns.

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Invoca is a call tracking and conversation intelligence platform bought by marketing and demand-generation teams, not contact-centre QA teams. It assigns tracking numbers to ad campaigns, keywords and landing pages so that an inbound call can be attributed to the marketing touchpoint that generated it, then uses AI to listen to the call itself and detect outcomes such as booked appointments, sales or complaints. Those signals feed back into ad platforms (Google Ads, Meta) for bid optimization and into analytics dashboards for channel-level ROI reporting. This is the key distinction from CallMiner, Verint or NICE, which analyse calls already routed to agents for compliance and coaching rather than closing the loop from ad spend to call outcome. Invoca is cloud-only and used mainly by high call-volume advertisers such as insurance, home services and healthcare.

At a glance

Vendor Invoca
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for High call-volume advertisers attributing inbound calls to marketing campaigns

Pricing

Custom pricing based on call volume and tracking numbers; not published on the website.

Pricing has not been verified yet — see the vendor's site.

Features

  • Dynamic number insertion for call tracking
  • Campaign and keyword-level call attribution
  • AI call transcription and outcome detection
  • Ad platform bid optimization signals
  • Fraud and spam call detection
  • Conversation analytics dashboards
  • Automated lead scoring from call content

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

CallRail Self-serve call tracking and conversation analytics that attributes phone leads and form fills to marketing sources. Marchex AI-driven call analytics and call-tracking platform that attributes inbound calls to marketing campaigns.

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Terms to know

Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Conversation intelligence Software that records, transcribes and analyzes sales or support calls to surface talk patterns, objections and coaching cues. Lead scoring A method of ranking leads by assigning points for behaviors and attributes that correlate with a likelihood to buy. Speech analytics Software that transcribes and analyzes spoken audio, such as call center recordings, to extract sentiment, keywords, and compliance signals.

Related guides

How to choose a conversation and speech analytics tool Marketing call-attribution tools and contact-centre QA suites both analyze calls, but they answer different questions and rarely substitute for each other.