DoubleVerify alternatives

1 tools to consider instead of DoubleVerify, shown against it.

	DoubleVerify	Integral Ad Science
Vendor	DoubleVerify	Integral Ad Science
Pricing model	Quote only	Quote only
Free tier	No	No
Deployment	Cloud	Cloud
Open source	No	No
Best for	Advertisers and agencies needing independent verification that paid impressions were viewable, human and brand-safe.	Advertisers and agencies needing independent verification that paid impressions were viewable, human and brand-safe.
Pricing	Custom quotes based on measured ad impression volume; pricing is not published. Pricing has not been verified yet — see the vendor's site.	Custom quotes based on measured ad impression volume; pricing is not published. Pricing has not been verified yet — see the vendor's site.
Features	Viewability measurement against MRC-accredited standards Ad fraud and invalid traffic (IVT) detection Brand safety and suitability content-context classification Pre-bid and post-bid campaign protection Coverage across display, video, CTV and social Attention and outcome-quality measurement add-ons	Viewability measurement against MRC-accredited standards Ad fraud and invalid traffic detection Brand safety and suitability classification Contextual targeting and avoidance segments Coverage across display, video, CTV, audio and social Attention-based quality metrics

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