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AppsFlyer alternatives
4 tools to consider instead of AppsFlyer, shown against it.
| AppsFlyer | Adjust | Branch | Singular | Kochava | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vendor | AppsFlyer Ltd. | Adjust GmbH (an AppLovin company) | Branch Metrics, Inc. | Singular Labs, Inc. | Kochava Inc. | ||||||||||||||||||
| Pricing model | Free tier + paid plans | Quote only | Quote only | Free tier + paid plans | Free tier + paid plans | ||||||||||||||||||
| Free tier | Yes | — | — | Yes | Yes | ||||||||||||||||||
| Deployment | Cloud | Cloud | Cloud | Cloud | Cloud | ||||||||||||||||||
| Open source | No | No | No | No | No | ||||||||||||||||||
| Best for | Advertisers running paid mobile UA across many networks who need SKAdNetwork-era attribution plus fraud protection. | App publishers who want SKAdNetwork/Privacy Sandbox attribution plus fraud prevention from a single MMP. | Apps that need deep linking and web-to-app conversion alongside standard SKAdNetwork attribution. | Marketing teams that want attribution and full ad-spend cost aggregation reported together by default. | Advertisers who want attribution plus a queryable first-party data warehouse and MMM in one vendor. | ||||||||||||||||||
| Pricing | Zero plan is free for owned-media measurement with 12K free conversions in year one; Growth is pay-as-you-go per conversion after that; Enterprise is custom quoted for scaled paid campaigns.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Pricing is not published on the vendor's pricing page; plans are quoted per account based on conversion volume and which modules (attribution, fraud prevention, incrementality) are included. Pricing has not been verified yet — see the vendor's site. | Basics, Essentials, and Enterprise tiers are all sold through a demo/sales conversation; no self-serve prices are published. Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted. | Free plan covers 15,000 paid conversions at $0/conversion; Growth is $0.05 per conversion with added support; Enterprise is a custom-quoted plan with cross-device attribution and SSO.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Free App Analytics covers up to 10K conversions/month; Foundation starts at $500/month for 33K conversions; Enterprise starts at $2,000/month for 200K MAU; additional strategic and MMM services are custom quoted.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | ||||||||||||||||||
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