Semrush alternatives

3 tools to consider instead of Semrush, shown against it.

Semrush Ahrefs Moz SE Ranking
Vendor Semrush Inc. Ahrefs Pte. Ltd. Moz, Inc. SE Ranking
Pricing model Subscription Subscription Subscription Subscription
Free tier No Yes Yes No
Deployment Cloud Cloud Cloud Cloud
Open source No No No No
Best for Agencies and in-house marketing teams that need SEO, PPC, and content research in one subscription. SEOs and content teams whose primary need is backlink and competitor content research. Marketers who want an approachable SEO tool built around Moz's widely recognized authority metrics. Agencies and small businesses wanting a full SEO toolset at a lower price point.
Pricing

Tiered monthly subscription by tracked domains, daily keyword checks, and AI-prompt monitoring; billed monthly or annually at a discount.

SEO $117.33/mo billed annually ($139/mo monthly)
Starter $165.17/mo billed annually ($199/mo monthly)
Pro+ $248.17/mo billed annually ($299/mo monthly)
Advanced $455.67/mo billed annually ($549/mo monthly)

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Monthly subscription tiers by tracked keywords, crawl credits, and history; a limited free Ahrefs Webmaster Tools version exists for verified site owners.

Lite $129/mo
Standard $249/mo
Advanced $449/mo
Enterprise $1,499/mo

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Monthly or annual subscription tiers scaled by campaigns, tracked keywords, and pages crawled; MozBar is free.

Pricing has not been verified yet — see the vendor's site.

Per-project monthly subscription with an annual discount, plus a separate paid add-on for AI-search-visibility tracking.

Core $103.20/mo billed annually ($129/mo monthly)
Growth $223.20/mo billed annually ($279/mo monthly)
Enterprise Custom pricing
AI Search add-on $71.20/mo billed annually ($89/mo monthly)

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features
  • Organic and paid keyword research with volume and difficulty scores
  • Automated technical SEO site audits
  • Backlink analysis and toxic-link detection
  • Competitor gap and market-share reports
  • On-page and content optimization templates
  • Position tracking across desktop and mobile
  • Social media post scheduling and analytics
  • AI search / prompt visibility tracking on higher tiers
  • Backlink index and link-building research (Site Explorer)
  • Keyword research with clickstream-based volume estimates
  • Automated technical site audits (Site Audit)
  • Rank tracking by keyword and location
  • Content gap and top-content analysis (Content Explorer)
  • Free Ahrefs Webmaster Tools for verified site owners
  • Brand Radar add-on for AI-assistant mention tracking
  • Domain Authority and Page Authority link-scoring metrics
  • Keyword research and SERP analysis
  • Rank tracking across search engines and locations
  • Site crawl and on-page optimization grading
  • Free MozBar browser extension
  • Link-building and backlink-profile analysis
  • AI Overview keyword-visibility tracking
  • Rank tracking across search engines and locations
  • Technical SEO site audits
  • Keyword research and content editor
  • Backlink monitoring and quality checks
  • White-label client reporting (Agency add-on)
  • AI Search add-on for AI-assistant citation tracking
  • Bundled social media scheduling via Planable

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