Alternative data providers · Bloomberg
Bloomberg Second Measure
Consumer credit and debit card transaction panel data for tracking company and sector-level spending trends.
Bloomberg Second Measure sells alternative data built from anonymized, aggregated US consumer credit and debit card transaction panels, letting investors and corporate strategy teams estimate a company's revenue trends, customer counts, retention and market share without waiting for quarterly filings. It is delivered through an analytics web application and through the Bloomberg Terminal for Bloomberg subscribers, plus raw data feeds for quantitative teams that want to build their own models. Coverage spans consumer-facing sectors such as retail, restaurants, travel and subscription/streaming services, where card-panel data is a strong revenue proxy. It was acquired by Bloomberg in 2020 and is now sold largely as an extension of Bloomberg's institutional data offering, distinguishing it from web-scraping-based providers like YipitData or Thinknum whose underlying data source is different.
At a glance
| Vendor | Bloomberg |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Investors estimating consumer-company revenue trends from card transaction data |
Pricing
Custom institutional data licensing, often bundled with Bloomberg Terminal access; not published on the website.
Pricing has not been verified yet — see the vendor's site.
Features
- Anonymized credit/debit card transaction panels
- Company and sector revenue trend estimates
- Customer retention and repeat-purchase analysis
- Market share estimates within a category
- Bloomberg Terminal integration
- Raw data feeds for quant research
- Web analytics application for research teams
Integrations
Profile last reviewed September 21, 2026