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Bloomberg Second Measure vs YipitData

Both estimate revenue from consumer spending. Second Measure is a focused card-panel product tied to Bloomberg; YipitData blends card panels with web scrapes.

Side by side

Bloomberg Second Measure YipitData
Vendor Bloomberg YipitData
Pricing model Quote only Quote only
Free tier No No
Deployment Cloud Cloud
Open source No No
Best for Investors estimating consumer-company revenue trends from card transaction data Hedge funds and investors wanting pre-earnings estimates of company performance from web and transaction data
Pricing

Custom institutional data licensing, often bundled with Bloomberg Terminal access; not published on the website.

Pricing has not been verified yet — see the vendor's site.

Custom institutional data licensing; not published on the website.

Pricing has not been verified yet — see the vendor's site.

Features
  • Anonymized credit/debit card transaction panels
  • Company and sector revenue trend estimates
  • Customer retention and repeat-purchase analysis
  • Market share estimates within a category
  • Bloomberg Terminal integration
  • Raw data feeds for quant research
  • Web analytics application for research teams
  • Web-scraped ecommerce and app data
  • Credit/debit card transaction panel estimates
  • Company-level revenue and growth estimates
  • Sector-specific research reports
  • Data delivery via feeds and dashboards
  • Coverage of public and private companies
  • Analyst-curated datasets by industry vertical

Verdict

Bloomberg Second Measure and YipitData both turn consumer transaction data into pre-earnings revenue and market-share estimates, and both are aimed at the same buyer: hedge funds, private equity and corporate strategy teams. The difference is scope and distribution. Second Measure's data is built specifically on anonymized credit and debit card transaction panels, and its distribution leans heavily on Bloomberg — it's sold as an extension of Bloomberg's institutional data business and integrates directly into the Bloomberg Terminal. YipitData covers more ground: it combines card-panel data with web-scraped ecommerce, app and logistics data, and delivers findings through its own dashboards, feeds and analyst-written reports across sectors including ecommerce, fintech and enterprise software.

Choose Bloomberg Second Measure if

  • You already work inside the Bloomberg Terminal and want card-panel estimates to appear in a workflow you already use.
  • Your coverage is concentrated in consumer-facing sectors — retail, restaurants, travel, subscription and streaming — where card-panel data is a strong direct proxy for revenue.
  • You want a data source, not analyst commentary, layered into your own models.

Choose YipitData if

  • You need signal beyond what a card panel alone can see — hiring, app usage, marketplace listings — combined with transaction data.
  • Your coverage spans sectors like ecommerce, fintech or enterprise software where a web-scraped signal adds real information beyond consumer spend.
  • You want analyst-written sector reports alongside the raw data, not just a feed.

What they share

Both are quote-only institutional products with unpublished pricing, both estimate metrics ahead of a company's own quarterly disclosure, and both carry the same fundamental caveat: these are estimates built on a sample panel, not the company's actual books, so panel composition and coverage gaps matter as much as the headline number. See choosing an alternative data provider for how panel-based providers compare to satellite- and web-scraping-based ones like RS Metrics and Thinknum.

Last reviewed September 22, 2026

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