Alternative data providers · Earnest Analytics

Earnest Analytics

Consumer transaction data provider estimating company sales, market share and customer overlap from card-panel data.

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Earnest Analytics is an alternative data provider built on anonymized, aggregated US consumer credit and debit card transaction panels, similar in underlying data type to Bloomberg Second Measure. It turns that transaction data into revenue growth estimates, market-share tracking within a category, customer retention/churn signals, and cross-shop or customer-overlap analysis (which other brands a company's customers also spend with), used by hedge funds, private equity and corporate strategy teams. Data is delivered through a web analytics platform and direct feeds for quantitative research teams, sold under institutional licensing agreements rather than self-serve subscriptions. It competes most directly with Second Measure and YipitData in the consumer-spending alternative data segment, differentiated mainly by panel composition, sector coverage and analyst support rather than a fundamentally different data source.

At a glance

Vendor Earnest Analytics
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Investors estimating company revenue and market share from consumer card-spend data

Pricing

Custom institutional data licensing; not published on the website.

Pricing has not been verified yet — see the vendor's site.

Features

  • Anonymized credit/debit card transaction panels
  • Company revenue and growth estimates
  • Market share tracking by category
  • Customer retention and churn signals
  • Cross-shop and customer-overlap analysis
  • Web analytics platform and raw data feeds
  • Sector coverage across consumer and retail

Profile last reviewed September 21, 2026

Alternatives

Bloomberg Second Measure Consumer credit and debit card transaction panel data for tracking company and sector-level spending trends. YipitData Alternative data provider selling web-scraped and transaction-panel data products for investment research on public and private companies. Advan Research Mobile location and foot-traffic data provider estimating store visits and consumer behaviour for investors.

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Terms to know

Predictive analytics Analytics that uses historical data and statistical models to estimate what is likely to happen next. Customer segmentation Dividing a customer base into groups that share meaningful traits so each can be targeted or served differently. Alternative data Non-traditional data sources, such as satellite imagery or card transactions, used to generate an investing edge.

Related guides

How to choose an alternative data provider Choose an alternative data provider by data source, not the metric it promises — location pings, card panels and web scrapes have different blind spots. Private markets analytics, explained How VC, PE and M&A investors measure fund performance and do diligence on companies that have no public price and no quarterly filing.