Pricing & revenue management · PROS Holdings
PROS
AI-driven B2B pricing and revenue management software that recommends optimal contract and quote prices.
PROS is enterprise pricing and revenue management software aimed at B2B manufacturers, distributors and airlines that negotiate complex, high-volume contract and quote-based pricing rather than simple retail shelf prices. It uses machine learning on historical transaction data to recommend list, deal and segment-level prices, guide sales reps during quoting (guardrails and win-probability scoring), and manage dynamic pricing for airline and travel fares through a separate product line. It integrates tightly with CPQ and CRM systems so pricing guidance appears inside the seller's existing quoting workflow. PROS is a long-established public company competing with Zilliant and Vendavo in industrial/B2B pricing, distinguished from retail repricing tools like Competera or Prisync which optimise shelf prices for ecommerce rather than negotiated contract terms.
At a glance
| Vendor | PROS Holdings |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | B2B manufacturers and distributors setting negotiated contract and quote prices at scale |
Pricing
Enterprise licensing scoped to deployment size and modules; not published on the website.
Pricing has not been verified yet — see the vendor's site.
Features
- AI-recommended list and deal pricing
- Segment and customer-level price optimization
- Guided selling with win-probability scoring
- CPQ and CRM integration
- Dynamic airline/travel fare pricing
- Price guardrails and approval workflows
- Margin and revenue impact simulation
Integrations
Profile last reviewed September 21, 2026