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PROS vs Vendavo
Both are established B2B pricing suites; PROS adds airline fare pricing and win-probability guided selling, Vendavo leans into margin-leakage analysis.
Side by side
| PROS | Vendavo | |
|---|---|---|
| Vendor | PROS Holdings | Vendavo |
| Pricing model | Quote only | Quote only |
| Free tier | No | No |
| Deployment | Cloud | Cloud |
| Open source | No | No |
| Best for | B2B manufacturers and distributors setting negotiated contract and quote prices at scale | Industrial and manufacturing companies managing large, complex negotiated price books |
| Pricing | Enterprise licensing scoped to deployment size and modules; not published on the website. Pricing has not been verified yet — see the vendor's site. | Enterprise licensing by module and deployment scope; not published on the website. Pricing has not been verified yet — see the vendor's site. |
| Features |
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Verdict
PROS and Vendavo both serve B2B manufacturers, distributors and industrials that set negotiated contract and quote prices across many customer segments, rather than the retail shelf-repricing job that Competera or Revionics do. Both apply machine learning to historical transaction data, surface guardrails and guidance inside the CPQ/CRM workflow reps already use, and are sold as a quoted enterprise contract with no public price list.
Their emphasis differs at the edges. PROS extends beyond core B2B deal pricing into a separate dynamic airline and travel fare-pricing product line, and its guided-selling features include win-probability scoring during quoting. Vendavo's record emphasizes price waterfall and leakage analysis and rebate/incentive management alongside deal pricing with margin guardrails — the tooling is oriented toward finding where margin is being lost in the existing price book, not only setting the next price.
Choose PROS if
- You operate in travel or airline pricing alongside B2B contracts and want one vendor covering both.
- Win-probability scoring embedded in the quoting workflow is a priority for your sales team.
- You want a long-established, publicly traded vendor with broad industry coverage.
Choose Vendavo if
- Diagnosing margin leakage — where negotiated discounts are eroding profit — is your starting problem, not just setting new prices.
- Rebate and incentive management needs to sit in the same system as deal pricing.
- Your evaluation is narrower: B2B contract and quote pricing without a travel/airline use case.
What they share
Both integrate with SAP, Salesforce, Microsoft Dynamics 365 and Oracle, both compete for the same B2B/industrial buyer alongside Zilliant and Pricefx, and neither addresses ecommerce shelf-price repricing. Both are established, deeply implemented platforms rather than fast self-serve signups, so expect an implementation project with professional services either way. See how to choose a pricing optimization tool for how to decide between negotiated-contract pricing tools and retail repricing tools before comparing vendors within either group.
Last reviewed September 22, 2026